MARKETING TRENDS IN SOCIAL NETWORKING SITES USAGE IN SPORT

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F19%3A10399601" target="_blank" >RIV/00216208:11510/19:10399601 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MARKETING TRENDS IN SOCIAL NETWORKING SITES USAGE IN SPORT

Popis výsledku v původním jazyce

This contribution is focused on the current problematic of social networking sites usage in sport marketing. It mostly elaborates on new trends and tools within the chosen networking sites that Czech sport subjects work with, these are Facebook, Instagram, Twitter, Snapchat, and LinkedIn. The aim of this study is an analysis of current marketing trends on social sites and their usage in sport, including recommendations for various types of subjects in the area of sport (sports people, sport clubs, sport unions, and companies in the area of sport) based on the processed results. The foundation for such an analysis and resulting recommendations is a qualitative research carried out by monitoring and observing, then a quantitative research in the form of a questionnaire with 318 social networking site user respondents.

Název v anglickém jazyce

MARKETING TRENDS IN SOCIAL NETWORKING SITES USAGE IN SPORT

Popis výsledku anglicky

This contribution is focused on the current problematic of social networking sites usage in sport marketing. It mostly elaborates on new trends and tools within the chosen networking sites that Czech sport subjects work with, these are Facebook, Instagram, Twitter, Snapchat, and LinkedIn. The aim of this study is an analysis of current marketing trends on social sites and their usage in sport, including recommendations for various types of subjects in the area of sport (sports people, sport clubs, sport unions, and companies in the area of sport) based on the processed results. The foundation for such an analysis and resulting recommendations is a qualitative research carried out by monitoring and observing, then a quantitative research in the form of a questionnaire with 318 social networking site user respondents.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY: DIGITAL MIRRORS, PT I

ISBN

978-80-8105-985-8

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

12

Strana od-do

36-47

Název nakladatele

UNIV SS CYRIL &amp; METHODIUS TRNAVA-UCM TRNAVA

Místo vydání

TRNAVA

Místo konání akce

Slovak Acad Sci

Datum konání akce

6. 11. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000467818300003