Crisis Communication and Racism in Sport: When cultural and organizational values collide

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F25%3A10490603" target="_blank" >RIV/00216208:11510/25:10490603 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.4324/9781003559214" target="_blank" >https://doi.org/10.4324/9781003559214</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4324/9781003559214" target="_blank" >10.4324/9781003559214</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Crisis Communication and Racism in Sport: When cultural and organizational values collide

Popis výsledku v původním jazyce

Sport organizations are facing increasing expectations to assume leadership roles in the ongoing battle against racism, primarily through corporate social responsibility (CSR) initiatives. This poses a communication challenge compounded by social media and the influence of players or coaches as cultural icons. In the realm of European football, where clubs are increasingly drawing talent from various countries and cultural backgrounds, the pressure to address racism and take a cultural leadership role has intensified. When incidents of racism arise during games involving teams from diverse cultural backgrounds, each with varying levels of sensitivity to racism, clubs are faced with the complex task of crafting crisis communication strategies to restore their reputation among stakeholders in tension. This chapter reviews the crisis communication efforts of two Czech clubs amidst accusations of racism by employing the framework of Integrated Response Theory (IRT) strategies and the Situational Crisis Communication Theory (SCCT) postures and strategies to evaluate the communication approaches used by the clubs.

Název v anglickém jazyce

Crisis Communication and Racism in Sport: When cultural and organizational values collide

Popis výsledku anglicky

Sport organizations are facing increasing expectations to assume leadership roles in the ongoing battle against racism, primarily through corporate social responsibility (CSR) initiatives. This poses a communication challenge compounded by social media and the influence of players or coaches as cultural icons. In the realm of European football, where clubs are increasingly drawing talent from various countries and cultural backgrounds, the pressure to address racism and take a cultural leadership role has intensified. When incidents of racism arise during games involving teams from diverse cultural backgrounds, each with varying levels of sensitivity to racism, clubs are faced with the complex task of crafting crisis communication strategies to restore their reputation among stakeholders in tension. This chapter reviews the crisis communication efforts of two Czech clubs amidst accusations of racism by employing the framework of Integrated Response Theory (IRT) strategies and the Situational Crisis Communication Theory (SCCT) postures and strategies to evaluate the communication approaches used by the clubs.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

30306 - Sport and fitness sciences

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Crisis Management and Sports: Global Perspectives

ISBN

978-1-03-290682-9

Počet stran výsledku

31

Strana od-do

74-104

Počet stran knihy

320

Název nakladatele

Routledge

Místo vydání

Oxon

Kód UT WoS kapitoly

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