Do you deserve to see the DVD trailer? Fans, franchise familiars, and the rhetoric of the Star Wars DVD trailers.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F09%3A00035232" target="_blank" >RIV/00216224:14210/09:00035232 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Do you deserve to see the DVD trailer? Fans, franchise familiars, and the rhetoric of the Star Wars DVD trailers.

Popis výsledku v původním jazyce

Our study indicates how important the use of DVD for product differentiation and for addressing groups of viewers is and what specific role the format can have for Hollywood franchise movies. The DVD versions and the circulation of a huge amount of paratexts connected to them play an important role for the most important groups of viewers identified by marketing plans. The paratexts "feed" the fans with new information and artifacts, satisfy the demand of "franchise familiars" for an extension of the fictional world and the experience with it, and offer a new entry points for newcomers. The case study of DVD trailers focused on more specific mechanisms of distribution and reception. The demand of fans for any paratextual forms allows to distribute evena purpose-made marketing paratext (as a DVD trailer is) sequentially in "windows" and use them for differentiation of consumers and for commodification of fandom.

Název v anglickém jazyce

Do you deserve to see the DVD trailer? Fans, franchise familiars, and the rhetoric of the Star Wars DVD trailers.

Popis výsledku anglicky

Our study indicates how important the use of DVD for product differentiation and for addressing groups of viewers is and what specific role the format can have for Hollywood franchise movies. The DVD versions and the circulation of a huge amount of paratexts connected to them play an important role for the most important groups of viewers identified by marketing plans. The paratexts "feed" the fans with new information and artifacts, satisfy the demand of "franchise familiars" for an extension of the fictional world and the experience with it, and offer a new entry points for newcomers. The case study of DVD trailers focused on more specific mechanisms of distribution and reception. The demand of fans for any paratextual forms allows to distribute evena purpose-made marketing paratext (as a DVD trailer is) sequentially in "windows" and use them for differentiation of consumers and for commodification of fandom.

Druh

C - Kapitola v odborné knize

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Film als Baustelle. Das Kino und seine Paratexte

ISBN

3-89472-670-9

Počet stran výsledku

16

Strana od-do

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Počet stran knihy

328

Název nakladatele

Schüren

Místo vydání

Marburg

Kód UT WoS kapitoly

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