Multi-party interactions in modern mass media discourse : Recipients as active participants

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F12%3A00059753" target="_blank" >RIV/00216224:14210/12:00059753 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216224:14210/12:00060825

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Multi-party interactions in modern mass media discourse : Recipients as active participants

Popis výsledku v původním jazyce

The communicative scheme for mass media discourse has traditionally been constrained, particularly as regards the inability of the audience to provide instant feedback and switch roles from recipients to active producers. With the advent of modern technologies, however, the interactivity of language and content has been complemented with the potential for real interaction. The boundaries between distinct communicative frames have partly dissipated, yielding the opportunity for the audience to become actively involved in various media genres, sometimes even to the extent of co-authoring some media texts. As a consequence, the traditional participation framework model may need to be rethought in order to allow for where the traditional boundaries betweenthe communicative frames are breached in what can be referred to as "across-the-frame interactions".

Název v anglickém jazyce

Multi-party interactions in modern mass media discourse : Recipients as active participants

Popis výsledku anglicky

The communicative scheme for mass media discourse has traditionally been constrained, particularly as regards the inability of the audience to provide instant feedback and switch roles from recipients to active producers. With the advent of modern technologies, however, the interactivity of language and content has been complemented with the potential for real interaction. The boundaries between distinct communicative frames have partly dissipated, yielding the opportunity for the audience to become actively involved in various media genres, sometimes even to the extent of co-authoring some media texts. As a consequence, the traditional participation framework model may need to be rethought in order to allow for where the traditional boundaries betweenthe communicative frames are breached in what can be referred to as "across-the-frame interactions".

Druh

O - Ostatní výsledky

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů