Film Advertising Has a Higher Objective than Greed. Film, Art and Business in the Work of Alexander Hackenschmied

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F13%3A00074987" target="_blank" >RIV/00216224:14210/13:00074987 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Film Advertising Has a Higher Objective than Greed. Film, Art and Business in the Work of Alexander Hackenschmied

Popis výsledku v původním jazyce

In his essay on an independent cinema from 1930 Alexander Hackenschmied wrote: "Avant-garde film once meant the pure art of cinema, in opposition to 'film art' made for business. Why do we locate a genuine attempt of film art elsewhere than perfect scientific film, perfect travelogue or perfect advertising film?" In this text, without any previous experience in filmmaking, Hackenschmied began to formulate his theoretical conception of film, in which film art and film business appear at once as distinctand interconnected phenomena. This paper focuses on Czech period of Hackenschmied's work and relates it to his more recent projects in order to demonstrate how little importance he attached to the genre, type or function of a film as compared with otheraspects, specifically the stylistic innovation and social engagement.

Název v anglickém jazyce

Film Advertising Has a Higher Objective than Greed. Film, Art and Business in the Work of Alexander Hackenschmied

Popis výsledku anglicky

In his essay on an independent cinema from 1930 Alexander Hackenschmied wrote: "Avant-garde film once meant the pure art of cinema, in opposition to 'film art' made for business. Why do we locate a genuine attempt of film art elsewhere than perfect scientific film, perfect travelogue or perfect advertising film?" In this text, without any previous experience in filmmaking, Hackenschmied began to formulate his theoretical conception of film, in which film art and film business appear at once as distinctand interconnected phenomena. This paper focuses on Czech period of Hackenschmied's work and relates it to his more recent projects in order to demonstrate how little importance he attached to the genre, type or function of a film as compared with otheraspects, specifically the stylistic innovation and social engagement.

Druh

O - Ostatní výsledky

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.30.0009" target="_blank" >EE2.3.30.0009: Zaměstnáním čerstvých absolventů doktorského studia k vědecké excelenci</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů