Hegemonic and Inclusive Masculinities in American and Czech YouTube Vlogs
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F18%3A00105655" target="_blank" >RIV/00216224:14210/18:00105655 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Hegemonic and Inclusive Masculinities in American and Czech YouTube Vlogs
Popis výsledku v původním jazyce
The focus of the presentation is a comparative study of discursive means of masculinity construction in American and Czech YouTube vlogs. Two types of masculine identities - hegemonic and inclusive masculinities - are analyzed in terms of two-level indexicality realized by means of positioning of self and others in the context of YouTube vlogs. The author outlines the most salient strategies of performing the two types of masculinities and shows that the extent and means of constructing these gender identities by Czech and American YouTubers diverge due to sociocultural differences, whereas at the same time, Czech YouTube vloggers tend to employ emerging trends promoted by highly popular American micro-celebrities.
Název v anglickém jazyce
Hegemonic and Inclusive Masculinities in American and Czech YouTube Vlogs
Popis výsledku anglicky
The focus of the presentation is a comparative study of discursive means of masculinity construction in American and Czech YouTube vlogs. Two types of masculine identities - hegemonic and inclusive masculinities - are analyzed in terms of two-level indexicality realized by means of positioning of self and others in the context of YouTube vlogs. The author outlines the most salient strategies of performing the two types of masculinities and shows that the extent and means of constructing these gender identities by Czech and American YouTubers diverge due to sociocultural differences, whereas at the same time, Czech YouTube vloggers tend to employ emerging trends promoted by highly popular American micro-celebrities.
Klasifikace
Druh
O - Ostatní výsledky
CEP obor
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OECD FORD obor
60203 - Linguistics
Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů