Attitude and Graduation as resources of masculinity construction in YouTube vlogs (in press)

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F21%3A00120859" target="_blank" >RIV/00216224:14210/21:00120859 - isvavai.cz</a>

Výsledek na webu

<a href="https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/144296/1_BrnoStudiesEnglish_47-2021-1_8.pdf?sequence=1" target="_blank" >https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/144296/1_BrnoStudiesEnglish_47-2021-1_8.pdf?sequence=1</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5817/BSE2021-1-6" target="_blank" >10.5817/BSE2021-1-6</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Attitude and Graduation as resources of masculinity construction in YouTube vlogs (in press)

Popis výsledku v původním jazyce

The present study examines stance-taking resources engaged in the performance of branded masculine YouTube identities. It aims at determining the role of Attitude and Graduation, two aspects of Martin and White's (2005) Appraisal framework, in the construction of branded masculinity on popular American YouTube vlog channels. The paper also presents adjustments to Appraisal system, which enable its applicability to gender identity analysis in terms Anderson’s Inclusive masculinity theory (2009), namely a developed Affect:Dis/inclination subcategory and a new category of Ironic heterosexual recuperation, which prove to be of considerable importance for determining the resources for the construction of blended masculinities in YouTube vlogs. The quantitative and qualitative analyses of the Appraisal resources employed in the speech of male vloggers have shown that branded masculine identities predominantly rely on the hybridization of orthodox and inclusive masculinities construed by means of evaluative stances targeted at a range of activities, people, objects and concepts indirectly indexing either of the two types of masculinities.

Název v anglickém jazyce

Attitude and Graduation as resources of masculinity construction in YouTube vlogs (in press)

Popis výsledku anglicky

The present study examines stance-taking resources engaged in the performance of branded masculine YouTube identities. It aims at determining the role of Attitude and Graduation, two aspects of Martin and White's (2005) Appraisal framework, in the construction of branded masculinity on popular American YouTube vlog channels. The paper also presents adjustments to Appraisal system, which enable its applicability to gender identity analysis in terms Anderson’s Inclusive masculinity theory (2009), namely a developed Affect:Dis/inclination subcategory and a new category of Ironic heterosexual recuperation, which prove to be of considerable importance for determining the resources for the construction of blended masculinities in YouTube vlogs. The quantitative and qualitative analyses of the Appraisal resources employed in the speech of male vloggers have shown that branded masculine identities predominantly rely on the hybridization of orthodox and inclusive masculinities construed by means of evaluative stances targeted at a range of activities, people, objects and concepts indirectly indexing either of the two types of masculinities.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

60203 - Linguistics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Brno Studies in English

ISSN

0524-6881

e-ISSN

1805-0867

Svazek periodika

47

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

35

Strana od-do

93-127

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85122452591