COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F20%3A00114610" target="_blank" >RIV/00216224:14210/20:00114610 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/61989592:15310/22:73613796

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS

Popis výsledku v původním jazyce

The aim of the study is to identify the differences between the cognitive processes underlying different map-reading tasks. An eye-tracking study was designed based on our previous research. We hypothesized that significant differences may occur when utilizing two different methods of presenting two phenomena in one map (i.e. bivariate scales). Specifically, the extrinsic and intrinsic methods will be compared using two different types of tasks: The participants will be presented with maps that provide information on soil moisture and soil depth, and will be asked to identify the areas that meet the required conditions (e.g. area with the highest soil moisture and low soil depth). The research sample will consist of university students of humanities and social sciences, for it is our intention to focus on the people with no significant cartographic experience. In order to explore the collected eye-tracking data, an explorative analysis will be used. The main objective of the analysis will be to find out whether either of the bivariate scales requires more saccades to accomplish the task, requires more direct transitions between the legend and the map, and whether the different visualization types induce different cognitive processing methods. Our results will shed some light on the topic of computational (non)equivalence of the extrinsic and intrinsic visualization methods. The presented study will provide a basis for the upcoming cross-cultural research. The paper presents the suggested experimental design of the research and the means of analysis.

Název v anglickém jazyce

COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS

Popis výsledku anglicky

The aim of the study is to identify the differences between the cognitive processes underlying different map-reading tasks. An eye-tracking study was designed based on our previous research. We hypothesized that significant differences may occur when utilizing two different methods of presenting two phenomena in one map (i.e. bivariate scales). Specifically, the extrinsic and intrinsic methods will be compared using two different types of tasks: The participants will be presented with maps that provide information on soil moisture and soil depth, and will be asked to identify the areas that meet the required conditions (e.g. area with the highest soil moisture and low soil depth). The research sample will consist of university students of humanities and social sciences, for it is our intention to focus on the people with no significant cartographic experience. In order to explore the collected eye-tracking data, an explorative analysis will be used. The main objective of the analysis will be to find out whether either of the bivariate scales requires more saccades to accomplish the task, requires more direct transitions between the legend and the map, and whether the different visualization types induce different cognitive processing methods. Our results will shed some light on the topic of computational (non)equivalence of the extrinsic and intrinsic visualization methods. The presented study will provide a basis for the upcoming cross-cultural research. The paper presents the suggested experimental design of the research and the means of analysis.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50103 - Cognitive sciences

Projekt

<a href="/cs/project/GC19-09265J" target="_blank" >GC19-09265J: Vliv sociokulturních faktorů a písma na percepci a kognici komplexních zrakových podnětů</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

8th International Conference on Cartography & GIS: PROCEEDINGS VOL.1

ISBN

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ISSN

1314-0604

e-ISSN

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Počet stran výsledku

7

Strana od-do

42-48

Název nakladatele

Bulgarian Cartographic Association

Místo vydání

Nessebar, Bulgaria

Místo konání akce

Nessebar, Bulgaria

Datum konání akce

1. 1. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000853257000004