Social Media Permanent Campaign : Croatian HDZ in July 2021

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F21%3A00123150" target="_blank" >RIV/00216224:14210/21:00123150 - isvavai.cz</a>

Výsledek na webu

<a href="http://press.swu.bg/bg/" target="_blank" >http://press.swu.bg/bg/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Social Media Permanent Campaign : Croatian HDZ in July 2021

Popis výsledku v původním jazyce

Social media are still a relatively new communication line that connects politicians and their voters. This article is based on monitoring posts on official Facebook page of the Croatian right-wing party HDZ that was done in July 2021. The analysis then follows themes, language and emotions that appeared in the selected themes from the twelve that were detected, e.g., covid-19, ratings, ambitions, reactions to the opposition, etc. During the elaboration both positive and negative appeals to emotions, pictures of bright or dark future as well as stronger language in use were observed. A monitoring like this enables to take a step back and look from the outside of what is actually said and then read by voters on Facebook; what are the themes and ambitions of the political party as well as the tone of their communication.

Název v anglickém jazyce

Social Media Permanent Campaign : Croatian HDZ in July 2021

Popis výsledku anglicky

Social media are still a relatively new communication line that connects politicians and their voters. This article is based on monitoring posts on official Facebook page of the Croatian right-wing party HDZ that was done in July 2021. The analysis then follows themes, language and emotions that appeared in the selected themes from the twelve that were detected, e.g., covid-19, ratings, ambitions, reactions to the opposition, etc. During the elaboration both positive and negative appeals to emotions, pictures of bright or dark future as well as stronger language in use were observed. A monitoring like this enables to take a step back and look from the outside of what is actually said and then read by voters on Facebook; what are the themes and ambitions of the political party as well as the tone of their communication.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

60203 - Linguistics

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Lingvistični problemi

ISSN

2682-9673

e-ISSN

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Svazek periodika

2

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

BG - Bulharská republika

Počet stran výsledku

7

Strana od-do

302-308

Kód UT WoS článku

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EID výsledku v databázi Scopus

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