Becoming #Instafamous : The analysis of (in)formality in self-presentation on Instagram

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F22%3A00124856" target="_blank" >RIV/00216224:14210/22:00124856 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.jbe-platform.com/content/journals/10.1075/ip.00069.kov" target="_blank" >https://www.jbe-platform.com/content/journals/10.1075/ip.00069.kov</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1075/ip.00069.kov" target="_blank" >10.1075/ip.00069.kov</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Becoming #Instafamous : The analysis of (in)formality in self-presentation on Instagram

Popis výsledku v původním jazyce

Drawing on Goffman’s (1990 [1959]) metaphor of stage, this paper considers Instagram a frontstage environment where users are cautious of being watched and attune their performance to how they want to be perceived via strategic self-presentation. This understanding of online performance is particularly pertinent in the discussions of bloggers who turn to Instagram to promote their work to new audiences. Examining the self-presentation practices of three fashion bloggers, this paper argues that to gain popularity on Instagram, bloggers utilize the features of formality and informality in the construction of an authentic and likable self-image. Since in the photographs the bloggers’ professional life is usually depicted as distant from their audience’s reality, the accompanying textual caption serves as a means of providing balance for the overall image the poster seeks to present. Consequently, the caption abounds with features of informality, which connote linguistic immediacy and imitate an intimate conversation with peers.

Název v anglickém jazyce

Becoming #Instafamous : The analysis of (in)formality in self-presentation on Instagram

Popis výsledku anglicky

Drawing on Goffman’s (1990 [1959]) metaphor of stage, this paper considers Instagram a frontstage environment where users are cautious of being watched and attune their performance to how they want to be perceived via strategic self-presentation. This understanding of online performance is particularly pertinent in the discussions of bloggers who turn to Instagram to promote their work to new audiences. Examining the self-presentation practices of three fashion bloggers, this paper argues that to gain popularity on Instagram, bloggers utilize the features of formality and informality in the construction of an authentic and likable self-image. Since in the photographs the bloggers’ professional life is usually depicted as distant from their audience’s reality, the accompanying textual caption serves as a means of providing balance for the overall image the poster seeks to present. Consequently, the caption abounds with features of informality, which connote linguistic immediacy and imitate an intimate conversation with peers.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

60203 - Linguistics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Internet Pragmatics

ISSN

2542-3851

e-ISSN

2542-386X

Svazek periodika

5

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

26

Strana od-do

12-37

Kód UT WoS článku

000722915700001

EID výsledku v databázi Scopus

2-s2.0-85124660151