MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F14%3A00079221" target="_blank" >RIV/00216224:14220/14:00079221 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216305:26510/14:PU111885

Výsledek na webu

<a href="http://dx.doi.org/10.15240/tul/001/2014-4-007" target="_blank" >http://dx.doi.org/10.15240/tul/001/2014-4-007</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15240/tul/001/2014-4-007" target="_blank" >10.15240/tul/001/2014-4-007</a>

Jazyk výsledku

angličtina

Název v původním jazyce

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

Popis výsledku v původním jazyce

The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same ? market orientation has a positive impact on business performance. Nowadays, a lot of authors deal with the implementation of market orientation. From this reason, we have undertaken research entitled: ?Research on implementation on market orientation in Hi-Tech Firms? (GA 402/07/1493). The paper deals with market orientation and strategicbehavior at hi-tech firms. The objective of the paper is to assess relationships between market orientation and strategic behaviour at high-tech companies.

Název v anglickém jazyce

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

Popis výsledku anglicky

The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same ? market orientation has a positive impact on business performance. Nowadays, a lot of authors deal with the implementation of market orientation. From this reason, we have undertaken research entitled: ?Research on implementation on market orientation in Hi-Tech Firms? (GA 402/07/1493). The paper deals with market orientation and strategicbehavior at hi-tech firms. The objective of the paper is to assess relationships between market orientation and strategic behaviour at high-tech companies.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Ekonomie a Management

ISSN

1212-3609

e-ISSN

—

Svazek periodika

17

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

15

Strana od-do

86-100

Kód UT WoS článku

000346895900007

EID výsledku v databázi Scopus

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