Měření tržní orientace podniku: výzkumný přístup a metody

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F08%3APU79532" target="_blank" >RIV/00216305:26510/08:PU79532 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS

Popis výsledku v původním jazyce

The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation ofa marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work donein a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies becausethey are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation.

Název v anglickém jazyce

MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS

Popis výsledku anglicky

The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation ofa marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work donein a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies becausethey are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

<a href="/cs/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Výzkum implementace tržní orientace u hi-tech firem</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

CRM 2008, International Scientific Conference

ISBN

978-80-7395-130-6

ISSN

—

e-ISSN

—

Počet stran výsledku

10

Strana od-do

—

Název nakladatele

University of Pardubice

Místo vydání

Pardubice

Místo konání akce

Pardubice

Datum konání akce

24. 9. 2008

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—