The Polarizing Concept of Sexist Advertising in the Context of the Law against Unfair Competition

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F25%3A00143764" target="_blank" >RIV/00216224:14220/25:00143764 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.pravnyobzor.sk/index.php?id=archiv" target="_blank" >https://www.pravnyobzor.sk/index.php?id=archiv</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Polarizing Concept of Sexist Advertising in the Context of the Law against Unfair Competition

Popis výsledku v původním jazyce

The Polarizing Concept of Sexist Advertising in the Context of Unfair Competition. This article offers a critical examination of the legal classification of so-called sexist advertising within the framework of unfair competition law, construed broadly to encompass the regulation of unfair commercial practices under the Czech Consumer Protection Act. Drawing on definitions articulated in soft-law mechanisms and selfregulatory initiatives; the author analyzes the development of the concept of sexist advertising and its interpretation in recent Czech case law. The study aims to integrate these conceptual frameworks into the legal architecture governing unfair competition and unfair commercial practices. Emphasis is placed on the regulatory tension between the objectives of competition law and the prohibition of discriminatory advertising. The author evaluates the potential for addressing such advertising through the general clause prohibiting „infringements of public law with competition implications”. The article concludes that a reflexive and principled approach – rooted in the regulatory purposes of competition law – provides a coherent solution. Such an approach prevents the incorporation of inconsistent axiological standards into the application of unfair competition provisions, thereby safeguarding legal certainty and doctrinal consistency.

Název v anglickém jazyce

The Polarizing Concept of Sexist Advertising in the Context of the Law against Unfair Competition

Popis výsledku anglicky

The Polarizing Concept of Sexist Advertising in the Context of Unfair Competition. This article offers a critical examination of the legal classification of so-called sexist advertising within the framework of unfair competition law, construed broadly to encompass the regulation of unfair commercial practices under the Czech Consumer Protection Act. Drawing on definitions articulated in soft-law mechanisms and selfregulatory initiatives; the author analyzes the development of the concept of sexist advertising and its interpretation in recent Czech case law. The study aims to integrate these conceptual frameworks into the legal architecture governing unfair competition and unfair commercial practices. Emphasis is placed on the regulatory tension between the objectives of competition law and the prohibition of discriminatory advertising. The author evaluates the potential for addressing such advertising through the general clause prohibiting „infringements of public law with competition implications”. The article concludes that a reflexive and principled approach – rooted in the regulatory purposes of competition law – provides a coherent solution. Such an approach prevents the incorporation of inconsistent axiological standards into the application of unfair competition provisions, thereby safeguarding legal certainty and doctrinal consistency.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50501 - Law

Projekt

<a href="/cs/project/EH22_008%2F0004595" target="_blank" >EH22_008/0004595: Za hranice bezpečnosti: role konfliktu v posilování odolnosti</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Právný obzor

ISSN

0032-6984

e-ISSN

2729-9228

Svazek periodika

108

Číslo periodika v rámci svazku

Special Issue

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

15

Strana od-do

82-96

Kód UT WoS článku

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EID výsledku v databázi Scopus

999