Jak se vám líbí. Komunikační strategie českých beletristických nakladatelství

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F18%3A00109069" target="_blank" >RIV/00216224:14230/18:00109069 - isvavai.cz</a>

Výsledek na webu

<a href="https://dspace.cuni.cz/handle/20.500.11956/104561" target="_blank" >https://dspace.cuni.cz/handle/20.500.11956/104561</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

čeština

Název v původním jazyce

Jak se vám líbí. Komunikační strategie českých beletristických nakladatelství

Popis výsledku v původním jazyce

In this paper, I focus on the changed dynamics of the book publisher-reader relationship. I built my argument on the assumption that, in parallel with socio-technological changes, the previous role of book publishers as necessarily invisible workers of Literature has changed. In newly defined public arenas on social networks, publishers discuss their books with readers, share their successes, challenge and persuade each other. The present study is of qualitative design with regard to data and analytical procedure used. That is, I work with pictures and conversations from book publishers’ official profiles on Facebook, as well as information gathered by semi-structured interviews with publishing professionals. In my analysis, I assess the proportion of personalized photos, investigate various ways books are presented, and focus on how publishers address their readers lexically. I offer interpretation regarding which publishers’ strategies could be read as a sign of literary discourse marketization, or its democratization, and why.

Název v anglickém jazyce

As You Like It : The Communication Strategies of Czech Belletristic Publishers

Popis výsledku anglicky

In this paper, I focus on the changed dynamics of the book publisher-reader relationship. I built my argument on the assumption that, in parallel with socio-technological changes, the previous role of book publishers as necessarily invisible workers of Literature has changed. In newly defined public arenas on social networks, publishers discuss their books with readers, share their successes, challenge and persuade each other. The present study is of qualitative design with regard to data and analytical procedure used. That is, I work with pictures and conversations from book publishers’ official profiles on Facebook, as well as information gathered by semi-structured interviews with publishing professionals. In my analysis, I assess the proportion of personalized photos, investigate various ways books are presented, and focus on how publishers address their readers lexically. I offer interpretation regarding which publishers’ strategies could be read as a sign of literary discourse marketization, or its democratization, and why.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Slovo a smysl

ISSN

1214-7915

e-ISSN

2336-6680

Svazek periodika

15

Číslo periodika v rámci svazku

30

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

17

Strana od-do

128-144

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—