When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F20%3A00115575" target="_blank" >RIV/00216224:14230/20:00115575 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.palgrave.com/gp/book/9783030357931" target="_blank" >https://www.palgrave.com/gp/book/9783030357931</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-35794-8_6" target="_blank" >10.1007/978-3-030-35794-8_6</a>

Jazyk výsledku

angličtina

Název v původním jazyce

When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations

Popis výsledku v původním jazyce

The key term of our chapter is ‘hybridity,’ referring to the blurring lines between media and political spheres, and between different media and their logics. We draw on two ethnographic studies of two youth-led leftist organisations aiming to impact institutional politics: the Czech Idealists and British Labour Party campaign group Momentum. This chapter focuses on intertwined media and political strategies employed by both organisations in changing political and media environments. We specifically ask: what is the role of media in both the communication practices and political agency of these organizations? Within these two case studies of organisations aiming to influence social-democratic politics, we illustrate the professionalization of the communication repertoires employed by their members, investigating each organisation’s diverse and innovative strategies for using media to influence politics. Importantly, the organisations’ strategies reflexively combine use of new and old media and their logics to reach their political goals through addressing and encouraging the participation of their target audiences. This chapter draws on observational fieldnotes, qualitative interviews with organisational members, analysis of media coverage, observations of media platform usage and other supplementary evidence collected in 2017.

Název v anglickém jazyce

When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations

Popis výsledku anglicky

The key term of our chapter is ‘hybridity,’ referring to the blurring lines between media and political spheres, and between different media and their logics. We draw on two ethnographic studies of two youth-led leftist organisations aiming to impact institutional politics: the Czech Idealists and British Labour Party campaign group Momentum. This chapter focuses on intertwined media and political strategies employed by both organisations in changing political and media environments. We specifically ask: what is the role of media in both the communication practices and political agency of these organizations? Within these two case studies of organisations aiming to influence social-democratic politics, we illustrate the professionalization of the communication repertoires employed by their members, investigating each organisation’s diverse and innovative strategies for using media to influence politics. Importantly, the organisations’ strategies reflexively combine use of new and old media and their logics to reach their political goals through addressing and encouraging the participation of their target audiences. This chapter draws on observational fieldnotes, qualitative interviews with organisational members, analysis of media coverage, observations of media platform usage and other supplementary evidence collected in 2017.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

R - Projekt Ramcoveho programu EK

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Youth Active Citizenship in Europe : Ethnographies of Participation

ISBN

9783030357931

Počet stran výsledku

29

Strana od-do

159-187

Počet stran knihy

256

Název nakladatele

Palgrave Macmillan

Místo vydání

Cham

Kód UT WoS kapitoly

—