The 2020 Belarusian Presidential Campaign : Crisis Performance as a Pillar of Lukashenka’s Communication Strategy

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F25%3A00140551" target="_blank" >RIV/00216224:14230/25:00140551 - isvavai.cz</a>

Výsledek na webu

<a href="https://brill.com/view/journals/bela/14/1-2/article-p34_3.xml" target="_blank" >https://brill.com/view/journals/bela/14/1-2/article-p34_3.xml</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.30965/20526512-BJA10024" target="_blank" >10.30965/20526512-BJA10024</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The 2020 Belarusian Presidential Campaign : Crisis Performance as a Pillar of Lukashenka’s Communication Strategy

Popis výsledku v původním jazyce

Research on Aliaksandr Lukashenka’s communication strategy shows that the ‘performance of crisis’ was a key pillar in his 2020 presidential campaign strategy, with content analysis illuminating populist elements such as tipping points and stigmatisation. The politician actively disseminated the idea of existential threats to sow fear and foster an image of strength, primarily targeting siloviki and incumbents. For the first time, his election campaign predominantly focused on visiting special forces bases and consolidation of the “power vertical”, rather than ordinary campaigning. Herein, several reasons for such a switch are explored, including the electoral majority’s lack of demand for strong leadership. Rather than adapting his communication strategy, Lukashenka consolidated the “power vertical” structure to prevent a schism among the political elite. This division, which resulted in a populist, pro-authoritarian camp and a democratic camp, led to the ongoing political crisis. This article serves as a retrospective overview and analytical lens for the upcoming 2025 presidential election in Belarus.

Název v anglickém jazyce

The 2020 Belarusian Presidential Campaign : Crisis Performance as a Pillar of Lukashenka’s Communication Strategy

Popis výsledku anglicky

Research on Aliaksandr Lukashenka’s communication strategy shows that the ‘performance of crisis’ was a key pillar in his 2020 presidential campaign strategy, with content analysis illuminating populist elements such as tipping points and stigmatisation. The politician actively disseminated the idea of existential threats to sow fear and foster an image of strength, primarily targeting siloviki and incumbents. For the first time, his election campaign predominantly focused on visiting special forces bases and consolidation of the “power vertical”, rather than ordinary campaigning. Herein, several reasons for such a switch are explored, including the electoral majority’s lack of demand for strong leadership. Rather than adapting his communication strategy, Lukashenka consolidated the “power vertical” structure to prevent a schism among the political elite. This division, which resulted in a populist, pro-authoritarian camp and a democratic camp, led to the ongoing political crisis. This article serves as a retrospective overview and analytical lens for the upcoming 2025 presidential election in Belarus.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50601 - Political science

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Belarusian Studies

ISSN

0075-4161

e-ISSN

2052-6512

Svazek periodika

14

Číslo periodika v rámci svazku

1-2

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

29

Strana od-do

34-62

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-105003297809