The Challenge of Increasing Safe Response of Antivirus Software Users

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14330%2F16%3A00089514" target="_blank" >RIV/00216224:14330/16:00089514 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.springer.com/gp/book/9783319298160" target="_blank" >http://www.springer.com/gp/book/9783319298160</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-319-29817-7_12" target="_blank" >10.1007/978-3-319-29817-7_12</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Challenge of Increasing Safe Response of Antivirus Software Users

Popis výsledku v původním jazyce

While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period.

Název v anglickém jazyce

The Challenge of Increasing Safe Response of Antivirus Software Users

Popis výsledku anglicky

While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period.

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Mathematical and Engineering Methods in Computer Science

ISBN

9783319298160

ISSN

0302-9743

e-ISSN

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Počet stran výsledku

11

Strana od-do

133-143

Název nakladatele

Springer International Publishing,

Místo vydání

Švýcarsko

Místo konání akce

Telč

Datum konání akce

1. 1. 2015

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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