Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14330%2F17%3A00096673" target="_blank" >RIV/00216224:14330/17:00096673 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.infocommunications.hu/2017_1" target="_blank" >https://www.infocommunications.hu/2017_1</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study

Popis výsledku v původním jazyce

We investigated whether we could textit{nudge} users to purchase a premium version of mobile security software after using a trial version for 2-3 months. Our three interface designs used two persuasion methods: two textit{decoy} interfaces that attempted to nudge users to purchasing longer duration licenses, and one interface that used textit{reciprocity} in order to determine the value that people associated with the security software. We had approximately 60,000 participants for our study who completed a questionnaire, and again we had approximately 60,000 who were exposed to proposed variants. There were 12,000 participants who intersected both data samples, from which we also analyzed purchase decision patterns across our wide participant range, including users of English, German, Slovak, and Czech language versions. Our results indicate that factors such as gender, age, home country, and attitudes towards privacy and data sensitivity each had a significant impact on whether or not a premium license was purchased.

Název v anglickém jazyce

Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study

Popis výsledku anglicky

We investigated whether we could textit{nudge} users to purchase a premium version of mobile security software after using a trial version for 2-3 months. Our three interface designs used two persuasion methods: two textit{decoy} interfaces that attempted to nudge users to purchasing longer duration licenses, and one interface that used textit{reciprocity} in order to determine the value that people associated with the security software. We had approximately 60,000 participants for our study who completed a questionnaire, and again we had approximately 60,000 who were exposed to proposed variants. There were 12,000 participants who intersected both data samples, from which we also analyzed purchase decision patterns across our wide participant range, including users of English, German, Slovak, and Czech language versions. Our results indicate that factors such as gender, age, home country, and attitudes towards privacy and data sensitivity each had a significant impact on whether or not a premium license was purchased.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Infocommunications Journal

ISSN

2061-2079

e-ISSN

2061-2125

Svazek periodika

9

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

HU - Maďarsko

Počet stran výsledku

6

Strana od-do

18-23

Kód UT WoS článku

000416539200003

EID výsledku v databázi Scopus

2-s2.0-85019584053