Social media in sport and their influence on culture of sports organizations

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14510%2F16%3A00090246" target="_blank" >RIV/00216224:14510/16:00090246 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Social media in sport and their influence on culture of sports organizations

Popis výsledku v původním jazyce

The development of social media and their use in sport is increasingly at the heart of academics as well as experts from practice. Main benefits posed by new media is mainly associated with their use for marketing purposes and to strengthen interaction with the customer in sport. So far there is a lack of studies who would examine of how social media affects the organizational culture of sports organizations. Therefore, this article focusing on a qualitative content analysis of selected articles using software Atlas.ti and thematic coding techniques to identify changes in the culture of sports organizations, which were brought by the utilization of social media. Results of the analysis, which describe the full range of effects of social media in relation to the organizational culture of sports organizations have highlighted the need for further research in this area for a deeper understanding of the impact of social media on the internal environment of sports

Název v anglickém jazyce

Social media in sport and their influence on culture of sports organizations

Popis výsledku anglicky

The development of social media and their use in sport is increasingly at the heart of academics as well as experts from practice. Main benefits posed by new media is mainly associated with their use for marketing purposes and to strengthen interaction with the customer in sport. So far there is a lack of studies who would examine of how social media affects the organizational culture of sports organizations. Therefore, this article focusing on a qualitative content analysis of selected articles using software Atlas.ti and thematic coding techniques to identify changes in the culture of sports organizations, which were brought by the utilization of social media. Results of the analysis, which describe the full range of effects of social media in relation to the organizational culture of sports organizations have highlighted the need for further research in this area for a deeper understanding of the impact of social media on the internal environment of sports

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Digitalization of Society, Economy and Market: Current Issues and Challenges

ISBN

9788089306329

ISSN

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e-ISSN

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Počet stran výsledku

16

Strana od-do

225-240

Název nakladatele

Trenčín : Vysoká škola manažmentu, 2016

Místo vydání

Trenčín

Místo konání akce

Bratislava

Datum konání akce

1. 1. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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