Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F08%3A00034110" target="_blank" >RIV/00216224:14560/08:00034110 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic

Popis výsledku v původním jazyce

Purpose - This study explores US brands' web site standardisation in terms of the extent of standardisation and the content applied across European markets. The conceptual framework was created on the basis of four basic functions of web site content, i.e. transaction, communication, relationship, and interactivity. Design/methodology/approach - In total, 206 web sites created for the UK, France, Germany, and Spain were examined by online content analysis techniques, in terms of the features of the website in each host country, and the similarity between the home-country (USA) and host-country web sites. The unit of analysis was determined to be the first page or homepage of the web sites, excluding analysis of hyperlinks. Multivariate analyses were applied to test the principal thesis of the study.

Název v anglickém jazyce

Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic

Popis výsledku anglicky

Purpose - This study explores US brands' web site standardisation in terms of the extent of standardisation and the content applied across European markets. The conceptual framework was created on the basis of four basic functions of web site content, i.e. transaction, communication, relationship, and interactivity. Design/methodology/approach - In total, 206 web sites created for the UK, France, Germany, and Spain were examined by online content analysis techniques, in terms of the features of the website in each host country, and the similarity between the home-country (USA) and host-country web sites. The unit of analysis was determined to be the first page or homepage of the web sites, excluding analysis of hyperlinks. Multivariate analyses were applied to test the principal thesis of the study.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Journal of Marketing

ISSN

0309-0566

e-ISSN

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Svazek periodika

42

Číslo periodika v rámci svazku

11/12

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

22

Strana od-do

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Kód UT WoS článku

000261633400008

EID výsledku v databázi Scopus

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