Definition of relevant market in beer industry: Application of LA-AIDS model

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F12%3A00061114" target="_blank" >RIV/00216224:14560/12:00061114 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Definition of relevant market in beer industry: Application of LA-AIDS model

Popis výsledku v původním jazyce

In last ten years, the increasing market concentration in the area of beer brewing has lead to an increasing number of merger cases assessed by national competition authorities and European Commission. As the first and very crucial step in every competition case is the definition of a relevant market, competition agencies has been faced with the question whether beer is a relevant market in itself or whether narrower relevant product markets exist. The aim of the article is to investigate wheter there exists a relevant product market narrower than beer. We use multilevel budget LA-AIDS model to estimate the demand elasticities of the biggest beer brands on US scanner data. Based on the estimates, we then perform a critical loss analysis to investigatewhether the beer categories constitute separate relevant markets.

Název v anglickém jazyce

Definition of relevant market in beer industry: Application of LA-AIDS model

Popis výsledku anglicky

In last ten years, the increasing market concentration in the area of beer brewing has lead to an increasing number of merger cases assessed by national competition authorities and European Commission. As the first and very crucial step in every competition case is the definition of a relevant market, competition agencies has been faced with the question whether beer is a relevant market in itself or whether narrower relevant product markets exist. The aim of the article is to investigate wheter there exists a relevant product market narrower than beer. We use multilevel budget LA-AIDS model to estimate the demand elasticities of the biggest beer brands on US scanner data. Based on the estimates, we then perform a critical loss analysis to investigatewhether the beer categories constitute separate relevant markets.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 30th International Conference Mathematical Methods in Economics 2012

ISBN

9788072487790

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

320-325

Název nakladatele

Silesian University of Opava

Místo vydání

Karviná

Místo konání akce

Karviná

Datum konání akce

1. 1. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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