Consumer Satisfaction and Enterprise Performance

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F15%3A00083948" target="_blank" >RIV/00216224:14560/15:00083948 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer Satisfaction and Enterprise Performance

Popis výsledku v původním jazyce

The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumersatisfaction (consumers of the enterprises being surveyed) and the performance of the food industry in the Czech Republic. The research was conducted using a questionnaire (for consumers) and the Albertina database (for enterprises). The evaluation was carried out using standard statistical methods. In the research, the impact of consumer satisfaction (assessed using several factors and individual parameters) on enterprise performance was proven (statistically). It will be interesting to discover if performing enterprises have more satisfied consumers than non-performing enterprises.

Název v anglickém jazyce

Consumer Satisfaction and Enterprise Performance

Popis výsledku anglicky

The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumersatisfaction (consumers of the enterprises being surveyed) and the performance of the food industry in the Czech Republic. The research was conducted using a questionnaire (for consumers) and the Albertina database (for enterprises). The evaluation was carried out using standard statistical methods. In the research, the impact of consumer satisfaction (assessed using several factors and individual parameters) on enterprise performance was proven (statistically). It will be interesting to discover if performing enterprises have more satisfied consumers than non-performing enterprises.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

European Financial Systems 2015

ISBN

9788021079625

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

561-567

Název nakladatele

Masaryk University

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

18. 6. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000370679200074