Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F15%3A00084113" target="_blank" >RIV/00216224:14560/15:00084113 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign

Popis výsledku v původním jazyce

Abstract: Could you name a web page that exists alone, without the direct link to Facebook page as well? Indeed, it seems to be impossible nowadays. Out of the modern age imperatives, population has been served with a world where the success is measuredin likes, tweets or shares. Somehow, the practice has grown from being present on the world?s virtual platform, to gaining as much likes as possible. Being active participant of social networks is the inevitable scenario which each company needs to haveset on their daily tasks list. This applies for those companies who want to be successful in their business. Successful business is not an easy task. Different approaches have brought up a vast of questions. How do social media influence marketing campaigns? How much companies actually need to be active to increase the visits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for so

Název v anglickém jazyce

Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign

Popis výsledku anglicky

Abstract: Could you name a web page that exists alone, without the direct link to Facebook page as well? Indeed, it seems to be impossible nowadays. Out of the modern age imperatives, population has been served with a world where the success is measuredin likes, tweets or shares. Somehow, the practice has grown from being present on the world?s virtual platform, to gaining as much likes as possible. Being active participant of social networks is the inevitable scenario which each company needs to haveset on their daily tasks list. This applies for those companies who want to be successful in their business. Successful business is not an easy task. Different approaches have brought up a vast of questions. How do social media influence marketing campaigns? How much companies actually need to be active to increase the visits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for so

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 2nd European Conference on Social Media ECSM 2015

ISBN

9781910810323

ISSN

2055-7221

e-ISSN

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Počet stran výsledku

5

Strana od-do

638-642

Název nakladatele

Academic Conferences and Publishing International Limited Reading

Místo vydání

United Kingdom

Místo konání akce

School of Accounting and Administration Porto

Datum konání akce

1. 1. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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