Using Tremendous Impact of Social Media to Utilize Marketing Potential

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F15%3A00087150" target="_blank" >RIV/00216224:14560/15:00087150 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Using Tremendous Impact of Social Media to Utilize Marketing Potential

Popis výsledku v původním jazyce

Nowadays it might be quite difficult to imagine the web page that exists solely without the direct or indirect link to Facebook, LinkedIn, Twitter or some other social network. One of the most important tasks on companys schedule in 21st century is the viral presence, which mostly means the presence on social networks. This is applicable only for companies that want to be successful on the market. How is that influencing marketing campaigns? How much companies actually need to be active to increase thevisits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for some time already. In order to reach the target market and answer the research question as accurate as possible, authors have taken their blog as a case study and the platform to run the experiment. Reason behind is the easiness of information accessibility and the control over the frequencies of updates.

Název v anglickém jazyce

Using Tremendous Impact of Social Media to Utilize Marketing Potential

Popis výsledku anglicky

Nowadays it might be quite difficult to imagine the web page that exists solely without the direct or indirect link to Facebook, LinkedIn, Twitter or some other social network. One of the most important tasks on companys schedule in 21st century is the viral presence, which mostly means the presence on social networks. This is applicable only for companies that want to be successful on the market. How is that influencing marketing campaigns? How much companies actually need to be active to increase thevisits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for some time already. In order to reach the target market and answer the research question as accurate as possible, authors have taken their blog as a case study and the platform to run the experiment. Reason behind is the easiness of information accessibility and the control over the frequencies of updates.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY 2015: Digital Life

ISBN

9788081057793

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

9

Strana od-do

129-137

Název nakladatele

Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia

Místo vydání

Trnava

Místo konání akce

Congress Hall of the Slovak Academy of Sciences

Datum konání akce

1. 1. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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