The particularities and limitations of social media utilization in B2B relationships.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F17%3A39911770" target="_blank" >RIV/00216275:25410/17:39911770 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ceeol.com/search/article-detail?id=680020" target="_blank" >https://www.ceeol.com/search/article-detail?id=680020</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The particularities and limitations of social media utilization in B2B relationships.

Popis výsledku v původním jazyce

Previous studies have demonstrated the advantages of using social networks for doing business in customer markets. The question remains as to the use of social media on business markets (B2B); as yet, only limited studies have been done. It is possible to use the internet and other interactive technologies to support doing business on B2B markets, but this field has limitations. Therefore, these marketing tools are not being used as much as they are on customer markets. The authors have determined how organizations focused on B2B markets use social networking sites (SNSs) and social CRM for contact with customers. This paper provides more detailed information from research that was conducted in the Czech Republic at the end of 2015 and beginning of 2016 and compares it with experiences taken from research focused on using social networking sites for business markets in other countries (Finland, China, Great Britain, and the USA).

Název v anglickém jazyce

The particularities and limitations of social media utilization in B2B relationships.

Popis výsledku anglicky

Previous studies have demonstrated the advantages of using social networks for doing business in customer markets. The question remains as to the use of social media on business markets (B2B); as yet, only limited studies have been done. It is possible to use the internet and other interactive technologies to support doing business on B2B markets, but this field has limitations. Therefore, these marketing tools are not being used as much as they are on customer markets. The authors have determined how organizations focused on B2B markets use social networking sites (SNSs) and social CRM for contact with customers. This paper provides more detailed information from research that was conducted in the Czech Republic at the end of 2015 and beginning of 2016 and compares it with experiences taken from research focused on using social networking sites for business markets in other countries (Finland, China, Great Britain, and the USA).

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity 2017 : online rules

ISBN

978-80-8105-917-9

ISSN

1339-5726

e-ISSN

neuvedeno

Počet stran výsledku

12

Strana od-do

115-126

Název nakladatele

Univerzita sv. Cyrila a Metoda v Trnave

Místo vydání

Trnava

Místo konání akce

Smolenice

Datum konání akce

7. 11. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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