The Application of Business Network Approach for Small and Medium Enterprises (SME) with regard to their Buying Behavior

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F15%3A43899899" target="_blank" >RIV/60461373:22340/15:43899899 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60461373:22810/15:43899899

Výsledek na webu

<a href="http://www.cjournal.cz/files/196.pdf" target="_blank" >http://www.cjournal.cz/files/196.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2015.03.05" target="_blank" >10.7441/joc.2015.03.05</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Application of Business Network Approach for Small and Medium Enterprises (SME) with regard to their Buying Behavior

Popis výsledku v původním jazyce

This paper presents a research study of Business Network (BN) approach between Small and Medium Enterprises (SME) in the manner of connecting to each other based on the customer's buying behavior. We believe that the interconnection of BN, SME and buyingbehavior is not sufficiently explored and see need for further studies in this respect. The main focus of this study is the explanation of buying behavior of customer in Business to Business market (B2B), which is motivated by customer's effort to finda solution for his problems of rationalization or development. One of the major existing problems for SME is lack of resources (financial, human, technological) needed for the implementation of customer requirements (customer purchase). Lack of resourcescan be used from company's Business Network of suppliers and customers. Therefore, not only it is necessary for SME to know their BN and build relationships with their own suppliers and customers, but also with suppliers of their custome

Název v anglickém jazyce

The Application of Business Network Approach for Small and Medium Enterprises (SME) with regard to their Buying Behavior

Popis výsledku anglicky

This paper presents a research study of Business Network (BN) approach between Small and Medium Enterprises (SME) in the manner of connecting to each other based on the customer's buying behavior. We believe that the interconnection of BN, SME and buyingbehavior is not sufficiently explored and see need for further studies in this respect. The main focus of this study is the explanation of buying behavior of customer in Business to Business market (B2B), which is motivated by customer's effort to finda solution for his problems of rationalization or development. One of the major existing problems for SME is lack of resources (financial, human, technological) needed for the implementation of customer requirements (customer purchase). Lack of resourcescan be used from company's Business Network of suppliers and customers. Therefore, not only it is necessary for SME to know their BN and build relationships with their own suppliers and customers, but also with suppliers of their custome

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Competitiveness

ISSN

1804-171X

e-ISSN

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Svazek periodika

7

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

13

Strana od-do

62-74

Kód UT WoS článku

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EID výsledku v databázi Scopus

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