Factors Influencing B2B Businesses' Communication on Social Media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F21%3A43896532" target="_blank" >RIV/44555601:13510/21:43896532 - isvavai.cz</a>

Výsledek na webu

<a href="https://communicationtoday.sk/factors-influencing-b2b-businesses-communication-on-social-media/" target="_blank" >https://communicationtoday.sk/factors-influencing-b2b-businesses-communication-on-social-media/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Factors Influencing B2B Businesses' Communication on Social Media

Popis výsledku v původním jazyce

The study focuses on the problem of firms communicating via social networks in the B2B environment and also examines how companies behave on social networks. The goal of the study is to discuss the ways used by selected B2B businesses to make their customers use social networks. The inquiry is based on a case study of a B2B business active in the Czech Republic. To fulfil the goal, the authors researched personal characteristics of B2B customers, their psychological aspects and the corporate culture. This was made with help from the determination of five hypotheses. The study processed data from a survey focused on the company?s customers sent to top managers in an electronic way. The data was assessed with help of non-parametric and correlation tests. The research showed that there was still big space for the improvement of the perception of social networks as a useful tool in B2B business. The majority of factors influencing the use of social networks in B2B were showing a low dependence due to a weak correlation. A strong dependence was shown only by the relation between the use of social networks in private and in a company.

Název v anglickém jazyce

Factors Influencing B2B Businesses' Communication on Social Media

Popis výsledku anglicky

The study focuses on the problem of firms communicating via social networks in the B2B environment and also examines how companies behave on social networks. The goal of the study is to discuss the ways used by selected B2B businesses to make their customers use social networks. The inquiry is based on a case study of a B2B business active in the Czech Republic. To fulfil the goal, the authors researched personal characteristics of B2B customers, their psychological aspects and the corporate culture. This was made with help from the determination of five hypotheses. The study processed data from a survey focused on the company?s customers sent to top managers in an electronic way. The data was assessed with help of non-parametric and correlation tests. The research showed that there was still big space for the improvement of the perception of social networks as a useful tool in B2B business. The majority of factors influencing the use of social networks in B2B were showing a low dependence due to a weak correlation. A strong dependence was shown only by the relation between the use of social networks in private and in a company.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Communication Today

ISSN

1338-130X

e-ISSN

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Svazek periodika

12

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

12

Strana od-do

100-111

Kód UT WoS článku

000728762000009

EID výsledku v databázi Scopus

2-s2.0-85121914694