Social network marketing: An examination of marketing behavior of small businesses

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F15%3A39900033" target="_blank" >RIV/00216275:25410/15:39900033 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Social network marketing: An examination of marketing behavior of small businesses

Popis výsledku v původním jazyce

Nowadays social networks are a worldwide phenomenon. With the coming of new technologies and mediators of sale, marketing is changed and shaped so as to make it possible to reach more prospective customers. Businesses had to adapt to this digital age andto reassess their marketing strategies. It was necessary to transfer their experiences and practices into a new modern form. The advantage of the Internet is a global presence which is without any fees, unlike the marketing in other media. On the Internet you can use multiple media to attract users. Internet advertising is still the cheapest way and thanks to social networks businesses can create their ad for free. The use of social networking as a marketing tool still dominates in large corporations,but also smaller companies are already starting to take advantage of social networks. The aim of the work is focused on area of social networks from the perspective of users who are creators of the content on these networks. The research

Název v anglickém jazyce

Social network marketing: An examination of marketing behavior of small businesses

Popis výsledku anglicky

Nowadays social networks are a worldwide phenomenon. With the coming of new technologies and mediators of sale, marketing is changed and shaped so as to make it possible to reach more prospective customers. Businesses had to adapt to this digital age andto reassess their marketing strategies. It was necessary to transfer their experiences and practices into a new modern form. The advantage of the Internet is a global presence which is without any fees, unlike the marketing in other media. On the Internet you can use multiple media to attract users. Internet advertising is still the cheapest way and thanks to social networks businesses can create their ad for free. The use of social networking as a marketing tool still dominates in large corporations,but also smaller companies are already starting to take advantage of social networks. The aim of the work is focused on area of social networks from the perspective of users who are creators of the content on these networks. The research

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 26th International Business Information Management Association Conference

ISBN

978-0-9860419-5-2

ISSN

—

e-ISSN

—

Počet stran výsledku

9

Strana od-do

2171-2180

Název nakladatele

International Business Information Management Association-IBIMA

Místo vydání

Norristown

Místo konání akce

Madrid

Datum konání akce

11. 11. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—