Likes and Shares: A Comparison of Social Media Marketing Strategies Between Manpower US and Manpower Czech Republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Likes and Shares: A Comparison of Social Media Marketing Strategies Between Manpower US and Manpower Czech Republic

Popis výsledku v původním jazyce

As more people have started using social networking to reach each other, businesses have joined the movement to reach consumers and potential employees using the same tool. The aim of the case study is to map and analyze marketing communication of the company Manpower with the focus on social media use. Manpower focuses on providing companies with innovative workforce solutions that help them gain competitive advantage. An important aspect of their business is connecting business clients with potentialemployees. Most people are connecting through social media; therefore, Manpower has adopted social media as an important marketing tool for finding suitable employees. This study deals with the use of marketing communication and social media for recruiting suitable employees and the differences in marketing campaigns between the Czech Republic and the United States.

Název v anglickém jazyce

Likes and Shares: A Comparison of Social Media Marketing Strategies Between Manpower US and Manpower Czech Republic

Popis výsledku anglicky

As more people have started using social networking to reach each other, businesses have joined the movement to reach consumers and potential employees using the same tool. The aim of the case study is to map and analyze marketing communication of the company Manpower with the focus on social media use. Manpower focuses on providing companies with innovative workforce solutions that help them gain competitive advantage. An important aspect of their business is connecting business clients with potentialemployees. Most people are connecting through social media; therefore, Manpower has adopted social media as an important marketing tool for finding suitable employees. This study deals with the use of marketing communication and social media for recruiting suitable employees and the differences in marketing campaigns between the Czech Republic and the United States.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth

ISBN

978-0-9860419-5-2

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

110-116

Název nakladatele

International Business Information Management Association

Místo vydání

Norristown

Místo konání akce

Madrid, Spain

Datum konání akce

11. 11. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000366872700011