FARMERS´ MARKETS´: THE USAGE OF INSTAGRAM POSTS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F16%3A72072" target="_blank" >RIV/60460709:41110/16:72072 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

FARMERS´ MARKETS´: THE USAGE OF INSTAGRAM POSTS

Popis výsledku v původním jazyce

Social media are considered to be popular communication and a business tool. Companies see the importance of social media as a tool using marketing techniques with engaging of consumers on a more personal level for the brand management purposes. Instagram is becoming increasingly popular as a business and communication tool. The aim of this paper is to identify areas that users evaluate in terms of feelings in connection with farmers markets in the Czech Republic on the basis of analysis of the social network Instagram. Contributions to the Instagram were identified on the basis of keyword farmarsketrhy. The results of the study are based on 4060 contributions at Instagram made by 1945 users. The analysis contains 33 233 unique words. The results identified seven major areas 1 Healthy 2 Happy 3 Nice 4 Good 5 Great 6 Lovely 7 Perfect. Based on the definition of these categories groups of products and activities that evoke such feelings confirmed by appropriate posted hashtag. These results can be used

Název v anglickém jazyce

FARMERS´ MARKETS´: THE USAGE OF INSTAGRAM POSTS

Popis výsledku anglicky

Social media are considered to be popular communication and a business tool. Companies see the importance of social media as a tool using marketing techniques with engaging of consumers on a more personal level for the brand management purposes. Instagram is becoming increasingly popular as a business and communication tool. The aim of this paper is to identify areas that users evaluate in terms of feelings in connection with farmers markets in the Czech Republic on the basis of analysis of the social network Instagram. Contributions to the Instagram were identified on the basis of keyword farmarsketrhy. The results of the study are based on 4060 contributions at Instagram made by 1945 users. The analysis contains 33 233 unique words. The results identified seven major areas 1 Healthy 2 Happy 3 Nice 4 Good 5 Great 6 Lovely 7 Perfect. Based on the definition of these categories groups of products and activities that evoke such feelings confirmed by appropriate posted hashtag. These results can be used

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Conference on Management - Trends of Management in the Contemporary Society

ISBN

978-80-7509-451-3

ISSN

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e-ISSN

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Počet stran výsledku

4

Strana od-do

187-190

Název nakladatele

Neuveden

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

9. 6. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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