Farmers’ Markets: Positive Feelings of Instagram Posts

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F16%3A72070" target="_blank" >RIV/60460709:41110/16:72070 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/https://doi.org/10.11118/actaun201664062095" target="_blank" >http://dx.doi.org/https://doi.org/10.11118/actaun201664062095</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/https://doi.org/10.11118/actaun201664062095" target="_blank" >https://doi.org/10.11118/actaun201664062095</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Farmers’ Markets: Positive Feelings of Instagram Posts

Popis výsledku v původním jazyce

With increasing consumer requirements, farmers and vendors see the importance of social media as a marketing tool to engage with consumers. In particular, on a more personal level for reasons of brand management. Instagram is becoming increasingly popular as a marketing communication tool. The aim of this paper is to identify areas that users evaluate in terms of positive feelings in connection with farmers markets. The results are based on the analysis of the worldwide, and Czech, instagram social network. Instagram posts were identified on the basis of keywords, such as farmarsketrhy and farmersmarkets. The results of the study are based on 100,000 contributions on Instagram made by 55,632 users. The analysis contains 1,357,812 unique words. The results identified six major areas 1 Healthy 3 Good 3 Great 4 Happy 5 Nice 6 Perfect. An appropriately posted hashtag indicated the positive feelings that were evoked and then assigned to a matching category. The research results are used to identify group

Název v anglickém jazyce

Farmers’ Markets: Positive Feelings of Instagram Posts

Popis výsledku anglicky

With increasing consumer requirements, farmers and vendors see the importance of social media as a marketing tool to engage with consumers. In particular, on a more personal level for reasons of brand management. Instagram is becoming increasingly popular as a marketing communication tool. The aim of this paper is to identify areas that users evaluate in terms of positive feelings in connection with farmers markets. The results are based on the analysis of the worldwide, and Czech, instagram social network. Instagram posts were identified on the basis of keywords, such as farmarsketrhy and farmersmarkets. The results of the study are based on 100,000 contributions on Instagram made by 55,632 users. The analysis contains 1,357,812 unique words. The results identified six major areas 1 Healthy 3 Good 3 Great 4 Happy 5 Nice 6 Perfect. An appropriately posted hashtag indicated the positive feelings that were evoked and then assigned to a matching category. The research results are used to identify group

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

—

Svazek periodika

64

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

2095-2100

Kód UT WoS článku

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EID výsledku v databázi Scopus

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