WHY PEOPLE USE HASHTAGS WHEN VISITING FARMERS´ MARKETS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75396" target="_blank" >RIV/60460709:41110/17:75396 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

WHY PEOPLE USE HASHTAGS WHEN VISITING FARMERS´ MARKETS

Popis výsledku v původním jazyce

A shorter organic food supply chain is providing environmental and social benefits. To support the continued growth of organics, greater emphasis should be put on farmers markets and supply chain special projects. This calls for increasing the accuracy of organic market data collection. The analysis of peoples behavior helps us understand social, cultural and environmental issues surrounding customers activities at farmers markets. This papers objective is to identify motives that lead consumers with smart phones to use hashtags when posting photos related to farmers markets on the social network Instagram. Data were obtained using two methods. The first method was a structured interview with 136 users of the social network Instagram who created posts in relation to farmers markets. The second was an analysis of 1,000 photos on Instagram where four evaluators (each 250 images) created the categories that define the content of hashtags in relation to their contributions to farmers markets. B

Název v anglickém jazyce

WHY PEOPLE USE HASHTAGS WHEN VISITING FARMERS´ MARKETS

Popis výsledku anglicky

A shorter organic food supply chain is providing environmental and social benefits. To support the continued growth of organics, greater emphasis should be put on farmers markets and supply chain special projects. This calls for increasing the accuracy of organic market data collection. The analysis of peoples behavior helps us understand social, cultural and environmental issues surrounding customers activities at farmers markets. This papers objective is to identify motives that lead consumers with smart phones to use hashtags when posting photos related to farmers markets on the social network Instagram. Data were obtained using two methods. The first method was a structured interview with 136 users of the social network Instagram who created posts in relation to farmers markets. The second was an analysis of 1,000 photos on Instagram where four evaluators (each 250 images) created the categories that define the content of hashtags in relation to their contributions to farmers markets. B

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

AGRARIAN PERSPECTIVES XXVI: COMPETITIVENESS OF EUROPEAN AGRICULTURE AND FOOD SECTORS

ISBN

978-80-213-2787-0

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

287-292

Název nakladatele

CZECH UNIVERSITY LIFE SCIENCES PRAGUE, DEPT SYSTEMS ENG, KAMYCKA 129, PRAGUE 6 165 21, CZECH REPUBLIC

Místo vydání

Praha

Místo konání akce

Prague

Datum konání akce

13. 9. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000417392400038