The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F17%3A00098419" target="_blank" >RIV/00216224:14560/17:00098419 - isvavai.cz</a>

Výsledek na webu

<a href="https://iscobemm.com/wp-content/uploads/ISCOBEMM-2017-Conference-Proceedings.pdf" target="_blank" >https://iscobemm.com/wp-content/uploads/ISCOBEMM-2017-Conference-Proceedings.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

Popis výsledku v původním jazyce

Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.

Název v anglickém jazyce

The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

Popis výsledku anglicky

Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the International Scientific Conference of Business Economics, Management and Marketing

ISBN

9788021087149

ISSN

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e-ISSN

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Počet stran výsledku

18

Strana od-do

231-248

Název nakladatele

Masaryk University

Místo vydání

Brno

Místo konání akce

Zajeci, Czech Republic

Datum konání akce

1. 1. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000432090800024