Assessing Consumer Interest in Sustainable and Ethically Certified Tropical Fruits in the Central and Eastern European Region

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41340%2F24%3A101227" target="_blank" >RIV/60460709:41340/24:101227 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.3390/agriculture14111962" target="_blank" >https://doi.org/10.3390/agriculture14111962</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/agriculture14111962" target="_blank" >10.3390/agriculture14111962</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Assessing Consumer Interest in Sustainable and Ethically Certified Tropical Fruits in the Central and Eastern European Region

Popis výsledku v původním jazyce

Tropical fruit consumption has increased globally, with 95% of production in low- and middle-income countries, often with a questionable social and environmental impact. This study explores the potential of sustainable tropical fruit consumption in Central and Eastern Europe. The researchers surveyed 2266 Czech respondents on their attitudes toward tropical fruits and the role of ethical certification in their purchasing decisions. Using a structural equation model (SEM), the study identified the factors influencing consumers' decisions to buy Fairtrade fruit, focusing on awareness of related global issues, including their environmental and economic impacts. The findings indicate that despite the increasing supply and consumer awareness of tropical fruits in the Czech market, most respondents preferred traditional tropical fruits like bananas (99%), pineapples (94%), mangoes (78%), and avocados (65%). The study found that 42% of respondents were familiar with Fairtrade and that 55% intended to buy it, but that consumers often purchased it unintentionally due to retailers' marketing strategies. The results of the SEM showed that consumers' ethical shopping preferences and environmental awareness significantly contributed to Fairtrade purchasing behaviour, whereas economic and global challenges did not have a substantial impact. Therefore, for the long-term sustainability of the ethical tropical fruit sector, greater consumer education on the social and economic aspects of ethical products is needed.

Název v anglickém jazyce

Assessing Consumer Interest in Sustainable and Ethically Certified Tropical Fruits in the Central and Eastern European Region

Popis výsledku anglicky

Tropical fruit consumption has increased globally, with 95% of production in low- and middle-income countries, often with a questionable social and environmental impact. This study explores the potential of sustainable tropical fruit consumption in Central and Eastern Europe. The researchers surveyed 2266 Czech respondents on their attitudes toward tropical fruits and the role of ethical certification in their purchasing decisions. Using a structural equation model (SEM), the study identified the factors influencing consumers' decisions to buy Fairtrade fruit, focusing on awareness of related global issues, including their environmental and economic impacts. The findings indicate that despite the increasing supply and consumer awareness of tropical fruits in the Czech market, most respondents preferred traditional tropical fruits like bananas (99%), pineapples (94%), mangoes (78%), and avocados (65%). The study found that 42% of respondents were familiar with Fairtrade and that 55% intended to buy it, but that consumers often purchased it unintentionally due to retailers' marketing strategies. The results of the SEM showed that consumers' ethical shopping preferences and environmental awareness significantly contributed to Fairtrade purchasing behaviour, whereas economic and global challenges did not have a substantial impact. Therefore, for the long-term sustainability of the ethical tropical fruit sector, greater consumer education on the social and economic aspects of ethical products is needed.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

40100 - Agriculture, Forestry, and Fisheries

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agriculture-BASEL

ISSN

2077-0472

e-ISSN

2077-0472

Svazek periodika

14

Číslo periodika v rámci svazku

NOV 2024

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

28

Strana od-do

—

Kód UT WoS článku

001363595600001

EID výsledku v databázi Scopus

2-s2.0-85210162525