Ethical consumption. What makes people to buy "ethical" products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F24%3A94655" target="_blank" >RIV/60460709:41110/24:94655 - isvavai.cz</a>

Výsledek na webu

<a href="https://cebr.vse.cz" target="_blank" >https://cebr.vse.cz</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.18267/j.cebr.346" target="_blank" >10.18267/j.cebr.346</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Ethical consumption. What makes people to buy "ethical" products

Popis výsledku v původním jazyce

Consumers express their ethics through their consumption decisions. The article examines the preferences of Czech respondents in the area of ethical consumption. The aim of the study is to find out the respondents attitudes towards ethical shopping. We apply a series of ordinal regression analyses to analyse the data from the survey (N=1670, aged 15 93 years, M SD: 35,51 16,82, 62,00% women, 32,10% with higher education) conducted in 2021. In some cases, the results of the survey are compared with surveys on the same topic conducted in 2016 and 2018. The research found that customer interest in purchasing is growing, but this trend has not yet manifested itself in the volume of purchases. Beyond the reasons, the decision to buy, ignore ethical products or boycott unethical products is largely linked to the natural interest and availability of information about ethical shopping in general and ethical products. The results suggest that personal responsibility is the most important reason for ethical shopping. Poor availability in the sales network, disinterest, and higher prices were the most significant reason for not buying ethical products. This research extends existing studies by examining the reasons for purchasing or ignoring so-called ethical products in relation to the intensity of their purchase. We believe that the results of the research can be used as baseline data to support targeted ethical purchasing, for example through education.

Název v anglickém jazyce

Ethical consumption. What makes people to buy "ethical" products

Popis výsledku anglicky

Consumers express their ethics through their consumption decisions. The article examines the preferences of Czech respondents in the area of ethical consumption. The aim of the study is to find out the respondents attitudes towards ethical shopping. We apply a series of ordinal regression analyses to analyse the data from the survey (N=1670, aged 15 93 years, M SD: 35,51 16,82, 62,00% women, 32,10% with higher education) conducted in 2021. In some cases, the results of the survey are compared with surveys on the same topic conducted in 2016 and 2018. The research found that customer interest in purchasing is growing, but this trend has not yet manifested itself in the volume of purchases. Beyond the reasons, the decision to buy, ignore ethical products or boycott unethical products is largely linked to the natural interest and availability of information about ethical shopping in general and ethical products. The results suggest that personal responsibility is the most important reason for ethical shopping. Poor availability in the sales network, disinterest, and higher prices were the most significant reason for not buying ethical products. This research extends existing studies by examining the reasons for purchasing or ignoring so-called ethical products in relation to the intensity of their purchase. We believe that the results of the research can be used as baseline data to support targeted ethical purchasing, for example through education.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Central European Business Review

ISSN

1805-4862

e-ISSN

1805-4862

Svazek periodika

13

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

25

Strana od-do

1-25

Kód UT WoS článku

001237972900002

EID výsledku v databázi Scopus

2-s2.0-85196119072