Customer satisfaction, loyalty, knowledge and competitiveness in the food industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F19%3A00107489" target="_blank" >RIV/00216224:14560/19:00107489 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1627893" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1627893</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/1331677X.2019.1627893" target="_blank" >10.1080/1331677X.2019.1627893</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Customer satisfaction, loyalty, knowledge and competitiveness in the food industry

Popis výsledku v původním jazyce

The subject of this article is customer satisfaction, loyalty, know-ledge and business competitiveness from the perspective of afood-industry customer. This article aims to analyse the relation-ship between customer satisfaction, customer loyalty, productknowledge, business competitiveness and other selected factorswhich influence customer satisfaction. The research is aimed atcustomers who purchase the product in question repeatedly andhave personal experience with this product. The research was car-ried out using a questionnaire which was presented to therespondents, who were customers of the selected companies. Inorder to model the relationships between the factors, a structuralequation model approach was used. The research showed the dir-ect influence of the product-knowledge variable on customerexpectation and product competitiveness, as well as the influenceof customer loyalty on product knowledge. Increased loyalty thusleads to the customer’s increased knowledge of the product. Therate of repeat purchase of the same product is important for therelationship between the variables. In this case, customer expect-ation was shown to be an important variable which is influencedby customer satisfaction. It can be concluded that when a prod-uct’s price is set correctly in relation to its quality, the price doesnot affect other research factors.

Název v anglickém jazyce

Customer satisfaction, loyalty, knowledge and competitiveness in the food industry

Popis výsledku anglicky

The subject of this article is customer satisfaction, loyalty, know-ledge and business competitiveness from the perspective of afood-industry customer. This article aims to analyse the relation-ship between customer satisfaction, customer loyalty, productknowledge, business competitiveness and other selected factorswhich influence customer satisfaction. The research is aimed atcustomers who purchase the product in question repeatedly andhave personal experience with this product. The research was car-ried out using a questionnaire which was presented to therespondents, who were customers of the selected companies. Inorder to model the relationships between the factors, a structuralequation model approach was used. The research showed the dir-ect influence of the product-knowledge variable on customerexpectation and product competitiveness, as well as the influenceof customer loyalty on product knowledge. Increased loyalty thusleads to the customer’s increased knowledge of the product. Therate of repeat purchase of the same product is important for therelationship between the variables. In this case, customer expect-ation was shown to be an important variable which is influencedby customer satisfaction. It can be concluded that when a prod-uct’s price is set correctly in relation to its quality, the price doesnot affect other research factors.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/GA16-16260S" target="_blank" >GA16-16260S: Přístup managementu k redukci zpětných toků ve vazbě na spokojenost zákazníků a neustálé zlepšování</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economic Research-Ekonomska Istraživanja

ISSN

1331-677X

e-ISSN

1848-9664

Svazek periodika

32

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

HR - Chorvatská republika

Počet stran výsledku

19

Strana od-do

1237-1255

Kód UT WoS článku

000474293800001

EID výsledku v databázi Scopus

2-s2.0-85068462282