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THE RELATIONSHIP AMONG CUSTOMER SATISFACTION, LOYALTY AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874555" target="_blank" >RIV/70883521:28120/16:43874555 - isvavai.cz</a>

  • Výsledek na webu

    <a href="http://dx.doi.org/10.15240/tul/001/2016-1-010" target="_blank" >http://dx.doi.org/10.15240/tul/001/2016-1-010</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.15240/tul/001/2016-1-010" target="_blank" >10.15240/tul/001/2016-1-010</a>

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    THE RELATIONSHIP AMONG CUSTOMER SATISFACTION, LOYALTY AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS

  • Popis výsledku v původním jazyce

    In the current banking sector, characterized by an increasing competition, effi cient management of selling additional products and services to existing satisfi ed customers represents a signifi cant opportunity to improve the fi nancial performance of a commercial bank. To sum up, the conclusion of the up to date literature is an idea that customer satisfaction leads to customer loyalty and loyalty leads to willingness to purchase additional products. However, there are practically no papers quantifying the infl uence of loyalty on additional products purchases. The aim of this paper is to create a model among customer satisfaction, loyalty and fi nancial performance of commercial banks in the Czech Republic. It is based on our original research realized as a survey with a total of 459 respondents that have been reached. The created model has proven that product quality, recognition of customers' fi nancial needs and acceptance of prices by a customer have an impact on customer satisfaction, which then infl uences customer loyalty and this in return infl uences additional purchases potential of a customer. The regression model of relation between customer satisfaction and loyalty of bank customer has this form: CL = 0.01163 + 0.9191 x CS, where: CL - customer loyalty, CS - customer satisfaction. The regression model of relation between customer loyalty and additional purchases: APP = -0.05667 + 0.5848 x CL, where: APP - additional purchases potential, CL - customer loyalty. At the end, the paper is dedicated to a model example showing that if a commercial bank is able to increase the number of satisfi ed customers by 10,000, it can obtain additional yearly income of EUR 9.6 million.

  • Název v anglickém jazyce

    THE RELATIONSHIP AMONG CUSTOMER SATISFACTION, LOYALTY AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS

  • Popis výsledku anglicky

    In the current banking sector, characterized by an increasing competition, effi cient management of selling additional products and services to existing satisfi ed customers represents a signifi cant opportunity to improve the fi nancial performance of a commercial bank. To sum up, the conclusion of the up to date literature is an idea that customer satisfaction leads to customer loyalty and loyalty leads to willingness to purchase additional products. However, there are practically no papers quantifying the infl uence of loyalty on additional products purchases. The aim of this paper is to create a model among customer satisfaction, loyalty and fi nancial performance of commercial banks in the Czech Republic. It is based on our original research realized as a survey with a total of 459 respondents that have been reached. The created model has proven that product quality, recognition of customers' fi nancial needs and acceptance of prices by a customer have an impact on customer satisfaction, which then infl uences customer loyalty and this in return infl uences additional purchases potential of a customer. The regression model of relation between customer satisfaction and loyalty of bank customer has this form: CL = 0.01163 + 0.9191 x CS, where: CL - customer loyalty, CS - customer satisfaction. The regression model of relation between customer loyalty and additional purchases: APP = -0.05667 + 0.5848 x CL, where: APP - additional purchases potential, CL - customer loyalty. At the end, the paper is dedicated to a model example showing that if a commercial bank is able to increase the number of satisfi ed customers by 10,000, it can obtain additional yearly income of EUR 9.6 million.

Klasifikace

  • Druh

    J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

  • CEP obor

    AE - Řízení, správa a administrativa

  • OECD FORD obor

Návaznosti výsledku

  • Projekt

  • Návaznosti

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Ostatní

  • Rok uplatnění

    2016

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Údaje specifické pro druh výsledku

  • Název periodika

    E+M. Ekonomie a Management

  • ISSN

    1212-3609

  • e-ISSN

  • Svazek periodika

    19

  • Číslo periodika v rámci svazku

    1

  • Stát vydavatele periodika

    CZ - Česká republika

  • Počet stran výsledku

    16

  • Strana od-do

    132-147

  • Kód UT WoS článku

  • EID výsledku v databázi Scopus