THE RELATIONSHIP AMONG CUSTOMER SATISFACTION, LOYALTY AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874555" target="_blank" >RIV/70883521:28120/16:43874555 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.15240/tul/001/2016-1-010" target="_blank" >http://dx.doi.org/10.15240/tul/001/2016-1-010</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15240/tul/001/2016-1-010" target="_blank" >10.15240/tul/001/2016-1-010</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
THE RELATIONSHIP AMONG CUSTOMER SATISFACTION, LOYALTY AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS
Popis výsledku v původním jazyce
In the current banking sector, characterized by an increasing competition, effi cient management of selling additional products and services to existing satisfi ed customers represents a signifi cant opportunity to improve the fi nancial performance of a commercial bank. To sum up, the conclusion of the up to date literature is an idea that customer satisfaction leads to customer loyalty and loyalty leads to willingness to purchase additional products. However, there are practically no papers quantifying the infl uence of loyalty on additional products purchases. The aim of this paper is to create a model among customer satisfaction, loyalty and fi nancial performance of commercial banks in the Czech Republic. It is based on our original research realized as a survey with a total of 459 respondents that have been reached. The created model has proven that product quality, recognition of customers' fi nancial needs and acceptance of prices by a customer have an impact on customer satisfaction, which then infl uences customer loyalty and this in return infl uences additional purchases potential of a customer. The regression model of relation between customer satisfaction and loyalty of bank customer has this form: CL = 0.01163 + 0.9191 x CS, where: CL - customer loyalty, CS - customer satisfaction. The regression model of relation between customer loyalty and additional purchases: APP = -0.05667 + 0.5848 x CL, where: APP - additional purchases potential, CL - customer loyalty. At the end, the paper is dedicated to a model example showing that if a commercial bank is able to increase the number of satisfi ed customers by 10,000, it can obtain additional yearly income of EUR 9.6 million.
Název v anglickém jazyce
THE RELATIONSHIP AMONG CUSTOMER SATISFACTION, LOYALTY AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS
Popis výsledku anglicky
In the current banking sector, characterized by an increasing competition, effi cient management of selling additional products and services to existing satisfi ed customers represents a signifi cant opportunity to improve the fi nancial performance of a commercial bank. To sum up, the conclusion of the up to date literature is an idea that customer satisfaction leads to customer loyalty and loyalty leads to willingness to purchase additional products. However, there are practically no papers quantifying the infl uence of loyalty on additional products purchases. The aim of this paper is to create a model among customer satisfaction, loyalty and fi nancial performance of commercial banks in the Czech Republic. It is based on our original research realized as a survey with a total of 459 respondents that have been reached. The created model has proven that product quality, recognition of customers' fi nancial needs and acceptance of prices by a customer have an impact on customer satisfaction, which then infl uences customer loyalty and this in return infl uences additional purchases potential of a customer. The regression model of relation between customer satisfaction and loyalty of bank customer has this form: CL = 0.01163 + 0.9191 x CS, where: CL - customer loyalty, CS - customer satisfaction. The regression model of relation between customer loyalty and additional purchases: APP = -0.05667 + 0.5848 x CL, where: APP - additional purchases potential, CL - customer loyalty. At the end, the paper is dedicated to a model example showing that if a commercial bank is able to increase the number of satisfi ed customers by 10,000, it can obtain additional yearly income of EUR 9.6 million.
Klasifikace
Druh
J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2016
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
E+M. Ekonomie a Management
ISSN
1212-3609
e-ISSN
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Svazek periodika
19
Číslo periodika v rámci svazku
1
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
16
Strana od-do
132-147
Kód UT WoS článku
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EID výsledku v databázi Scopus
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