CUSTOMERS SATISFACTION WITH SERVICES OF COMMERCIAL BANKS IN SLOVAKIA

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869628" target="_blank" >RIV/70883521:28120/13:43869628 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

CUSTOMERS SATISFACTION WITH SERVICES OF COMMERCIAL BANKS IN SLOVAKIA

Popis výsledku v původním jazyce

The customers satisfaction is determined by the loyalty and willingness to purchase bank?s products. Number of researches and findings of banking experience show that banks don?t understand the financial needs of its clients. Low level of satisfaction ofbank?s customers is determined by high turnover rate of customers and relatively low value of cross-selling activities which cause decline of sales opportunities and profits. The aim of this article is to quantify the overall level of satisfaction of Slovak customers with the services of commercial banks and present the most important factors of customers satisfaction or dissatisfaction in relation to their gender, age and education. The customers satisfaction research has been conducted through questionnaire survey on the sample of 320 bank?s customers. According to results of our research, the overall satisfaction rate of bank?s customers was 61 % in Slovakia. Our research has confirmed that the most important reason for satisfied ba

Název v anglickém jazyce

CUSTOMERS SATISFACTION WITH SERVICES OF COMMERCIAL BANKS IN SLOVAKIA

Popis výsledku anglicky

The customers satisfaction is determined by the loyalty and willingness to purchase bank?s products. Number of researches and findings of banking experience show that banks don?t understand the financial needs of its clients. Low level of satisfaction ofbank?s customers is determined by high turnover rate of customers and relatively low value of cross-selling activities which cause decline of sales opportunities and profits. The aim of this article is to quantify the overall level of satisfaction of Slovak customers with the services of commercial banks and present the most important factors of customers satisfaction or dissatisfaction in relation to their gender, age and education. The customers satisfaction research has been conducted through questionnaire survey on the sample of 320 bank?s customers. According to results of our research, the overall satisfaction rate of bank?s customers was 61 % in Slovakia. Our research has confirmed that the most important reason for satisfied ba

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 6th International Scientific Conference Finance and the performance of firms ain science, education and practice

ISBN

978-80-7454-246-6

ISSN

—

e-ISSN

—

Počet stran výsledku

11

Strana od-do

61-71

Název nakladatele

Tomas Bata University in Zlín

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

25. 4. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—