Bank customers satisfaction: case studies from Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871986" target="_blank" >RIV/70883521:28120/14:43871986 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Bank customers satisfaction: case studies from Czech Republic

Popis výsledku v původním jazyce

Bank customers satisfaction is currently at the center of attention of both researchers and bankers. The aim of this article is to quantify and compare the overall level of satisfaction of Czech banking customers, the most important factors of satisfaction and dissatisfaction of these customers and the number of used banking products and banks in 2014 compared to 2012. Our research confirmed that Czech Republic remains on a relatively low position with satisfying its bank customers with provided services. The main reason for satisfaction was the ability to use electronic banking and most important reason for dissatisfaction were high priced products and services. The number of banking products used by Czech clients did not change significantly. Our research has shown that it is important to pay attention to personal communication with clients, to take care about their comfort while implementing bank services and to protect customers' financial interests.

Název v anglickém jazyce

Bank customers satisfaction: case studies from Czech Republic

Popis výsledku anglicky

Bank customers satisfaction is currently at the center of attention of both researchers and bankers. The aim of this article is to quantify and compare the overall level of satisfaction of Czech banking customers, the most important factors of satisfaction and dissatisfaction of these customers and the number of used banking products and banks in 2014 compared to 2012. Our research confirmed that Czech Republic remains on a relatively low position with satisfying its bank customers with provided services. The main reason for satisfaction was the ability to use electronic banking and most important reason for dissatisfaction were high priced products and services. The number of banking products used by Czech clients did not change significantly. Our research has shown that it is important to pay attention to personal communication with clients, to take care about their comfort while implementing bank services and to protect customers' financial interests.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

?CTUAL PROBLEMS OF ECONOMICS

ISSN

1993-6788

e-ISSN

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Svazek periodika

12

Číslo periodika v rámci svazku

162

Stát vydavatele periodika

UA - Ukrajina

Počet stran výsledku

9

Strana od-do

315-323

Kód UT WoS článku

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EID výsledku v databázi Scopus

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