Satisfaction of Banking Clients in the Czech republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Satisfaction of Banking Clients in the Czech republic

Popis výsledku v původním jazyce

The aim of the article was to quantify and compare important attributes of satisfaction of banking clients in the Czech Republic. In this context, the overall level of the satisfaction of Czech banking client, the most significant factors of the satisfaction and dissatisfaction of these clients and the usage of number of banks´ products and banks in 2014 has been analyzed and compared with 2012. In the same time, it has been examined if there are the significant differences in attitudes of satisfied anddissatisfied customers. The research on the satisfaction of retail client in the Czech Republic through the questionnaire survey in 2012 and 2014 has been realized. According to our findings, the overall level of the satisfaction of Czech banking clients has not been changed. The most significant factors of the dissatisfaction of Czech clients are still high prices of banks´ products and services. The surprising finding was the fact that the average value of Cross selling index (CSI) ha

Název v anglickém jazyce

Satisfaction of Banking Clients in the Czech republic

Popis výsledku anglicky

The aim of the article was to quantify and compare important attributes of satisfaction of banking clients in the Czech Republic. In this context, the overall level of the satisfaction of Czech banking client, the most significant factors of the satisfaction and dissatisfaction of these clients and the usage of number of banks´ products and banks in 2014 has been analyzed and compared with 2012. In the same time, it has been examined if there are the significant differences in attitudes of satisfied anddissatisfied customers. The research on the satisfaction of retail client in the Czech Republic through the questionnaire survey in 2012 and 2014 has been realized. According to our findings, the overall level of the satisfaction of Czech banking clients has not been changed. The most significant factors of the dissatisfaction of Czech clients are still high prices of banks´ products and services. The surprising finding was the fact that the average value of Cross selling index (CSI) ha

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 1st International Conference on Finance and Economics 2014

ISBN

978-80-7454-405-7

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

168-179

Název nakladatele

Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky

Místo vydání

Zlín

Místo konání akce

Ho Chi Minh City

Datum konání akce

2. 6. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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