Significant factors of satisfaction of bank customers. Case study from the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871498" target="_blank" >RIV/70883521:28120/14:43871498 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Significant factors of satisfaction of bank customers. Case study from the Czech Republic

Popis výsledku v původním jazyce

Satisfaction of bank customers is currently at the center of attention of researchers and bankers. It is mainly considered that satisfaction positively affects loyalty of clients and their buying habits. The aim of the article was to quantify and comparethe overall level of satisfaction of the Czech banking customers, the most important factors of satisfaction of these customers and number of used banking products in 2014 compared to 2012. Research on the satisfaction of retail customers in the Czech Republic was conducted through a questionnaire survey. Our research confirmed that the Czech Republic remains on a relatively low position with satisfying its bank customers with services provided. The main reason for satisfaction was the ability to use electronic banking. Number of banking products used by the Czech banking clients did not change significantly. It was found that clients in the Czech banking sector suffer from insufficient supply of attractive banking products and relativ

Název v anglickém jazyce

Significant factors of satisfaction of bank customers. Case study from the Czech Republic

Popis výsledku anglicky

Satisfaction of bank customers is currently at the center of attention of researchers and bankers. It is mainly considered that satisfaction positively affects loyalty of clients and their buying habits. The aim of the article was to quantify and comparethe overall level of satisfaction of the Czech banking customers, the most important factors of satisfaction of these customers and number of used banking products in 2014 compared to 2012. Research on the satisfaction of retail customers in the Czech Republic was conducted through a questionnaire survey. Our research confirmed that the Czech Republic remains on a relatively low position with satisfying its bank customers with services provided. The main reason for satisfaction was the ability to use electronic banking. Number of banking products used by the Czech banking clients did not change significantly. It was found that clients in the Czech banking sector suffer from insufficient supply of attractive banking products and relativ

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Education and Modern Educational Technologies (EMET 2014)

ISBN

978-1-61804-245-3

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

1-5

Název nakladatele

Santorini Island

Místo vydání

Santorini

Místo konání akce

Santorini Island, Graece

Datum konání akce

17. 7. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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