CUSTOMERS SATISFACTION AS THE IMPORTANT PART OF CORPORATE SOCIAL RESPONSIBILITY?S ACTIVITIES IN THE COMMERCIAL BANKING

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869627" target="_blank" >RIV/70883521:28120/13:43869627 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

CUSTOMERS SATISFACTION AS THE IMPORTANT PART OF CORPORATE SOCIAL RESPONSIBILITY?S ACTIVITIES IN THE COMMERCIAL BANKING

Popis výsledku v původním jazyce

The commercial bank as other subjects achieves its basic targets through purchasing banking products and services to its clients. Increasing satisfaction and loyalty belongs to partial activities of Corporate Social Responsibility (CSR) concept. This concept pursues interests and expectations of stakeholders of the given company or organization, respectively of concerned parties which are involved to the course of the company or they are impressed with company?s activities to achieve a long-term competitive advantage. The aim of this article was to quantify the overall level of customers? satisfaction of Czech Republic with services of the commercial banking in relation with CSR concept. In accordance with this objective, the satisfaction of banking customers has been analyzed in relation to the gender, age and education structure. The most important factors of satisfied and dissatisfied customers in Czech banking sector have been presented. In the article, current level of care to sol

Název v anglickém jazyce

CUSTOMERS SATISFACTION AS THE IMPORTANT PART OF CORPORATE SOCIAL RESPONSIBILITY?S ACTIVITIES IN THE COMMERCIAL BANKING

Popis výsledku anglicky

The commercial bank as other subjects achieves its basic targets through purchasing banking products and services to its clients. Increasing satisfaction and loyalty belongs to partial activities of Corporate Social Responsibility (CSR) concept. This concept pursues interests and expectations of stakeholders of the given company or organization, respectively of concerned parties which are involved to the course of the company or they are impressed with company?s activities to achieve a long-term competitive advantage. The aim of this article was to quantify the overall level of customers? satisfaction of Czech Republic with services of the commercial banking in relation with CSR concept. In accordance with this objective, the satisfaction of banking customers has been analyzed in relation to the gender, age and education structure. The most important factors of satisfied and dissatisfied customers in Czech banking sector have been presented. In the article, current level of care to sol

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 6th International Scientific Conference Finance and the performance of firms ain science, education and practice

ISBN

978-80-7454-246-6

ISSN

—

e-ISSN

—

Počet stran výsledku

14

Strana od-do

47-60

Název nakladatele

Tomas Bata University in Zlín

Místo vydání

Zlín

Místo konání akce

Zlín, Czech Republic

Datum konání akce

25. 4. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—