Consumer knowledge and young consumer purchase behaviour towards remanufactured products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F19%3A00110694" target="_blank" >RIV/00216224:14560/19:00110694 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ifkad.org/event/ifkad-2019/" target="_blank" >https://www.ifkad.org/event/ifkad-2019/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer knowledge and young consumer purchase behaviour towards remanufactured products

Popis výsledku v původním jazyce

Remanufacturing plays an important role in the transition towards the circular economy. Since many companies have already begun to implement remanufacturing strategies, consumer’s adoption of already used products (e.g., remanufactured products) are highly essential. Hence, the consumer’s acceptance of the remanufactured product is now receiving more researcher’s attention. The findings of recent studies, however, indicate that consumers have a poor opinion on remanufactured products and thus remain reluctant to buy them. Moreover, these studies focus only on the adult generation and overlook the young generation which will become a new purchase power in the near future. Therefore, the main objective of the presented study is to deeply investigate how product-related knowledge influences the young generation's purchase intention towards remanufactured white goods. The author uses the theory of planned behaviour as a theoretical framework and for data collection questionnaire survey. Furthermore, the proposed model is empirically tested, using Ordinary least squares (OLS) regression, based on the responses from 234 university students. The results indicate that consumer’s intention to purchase remanufactured products is positively and significantly influenced by consumer attitude, social norm and perceived behavioural control. Moreover, the presented study also demonstrates that consumer's product-related knowledge is positively associated with both consumer’s attitude and consumers’ intention to purchase remanufactured products. Thus, based on the presented findings, the study not only brings new insight into the purchase behaviour of the young generation towards remanufactured products but also several theoretical and practical implications.

Název v anglickém jazyce

Consumer knowledge and young consumer purchase behaviour towards remanufactured products

Popis výsledku anglicky

Remanufacturing plays an important role in the transition towards the circular economy. Since many companies have already begun to implement remanufacturing strategies, consumer’s adoption of already used products (e.g., remanufactured products) are highly essential. Hence, the consumer’s acceptance of the remanufactured product is now receiving more researcher’s attention. The findings of recent studies, however, indicate that consumers have a poor opinion on remanufactured products and thus remain reluctant to buy them. Moreover, these studies focus only on the adult generation and overlook the young generation which will become a new purchase power in the near future. Therefore, the main objective of the presented study is to deeply investigate how product-related knowledge influences the young generation's purchase intention towards remanufactured white goods. The author uses the theory of planned behaviour as a theoretical framework and for data collection questionnaire survey. Furthermore, the proposed model is empirically tested, using Ordinary least squares (OLS) regression, based on the responses from 234 university students. The results indicate that consumer’s intention to purchase remanufactured products is positively and significantly influenced by consumer attitude, social norm and perceived behavioural control. Moreover, the presented study also demonstrates that consumer's product-related knowledge is positively associated with both consumer’s attitude and consumers’ intention to purchase remanufactured products. Thus, based on the presented findings, the study not only brings new insight into the purchase behaviour of the young generation towards remanufactured products but also several theoretical and practical implications.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

R - Projekt Ramcoveho programu EK

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings from the 14th International Forum on Knowledge Assets Dynamics: Knowledge Ecosystems and Growth

ISBN

9788896687123

ISSN

2280-787X

e-ISSN

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Počet stran výsledku

13

Strana od-do

617-629

Název nakladatele

IKAM, University of Basilicata

Místo vydání

Matera, Italy

Místo konání akce

Matera, Italy

Datum konání akce

5. 6. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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