The power of electronic Word of Mouth in inducing adoption of emerging technologies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F24%3A00137580" target="_blank" >RIV/00216224:14560/24:00137580 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.sciencedirect.com/science/article/pii/S0160791X24002720?casa_token=QYojcqilZjIAAAAA:HinAAvEJCzc0fXsxCHqYysmUTTsN-FyU9XCIa_wjrYThfCRH5g9KBS1iDPe6Lq7W-5Oyf4m4oJv8" target="_blank" >https://www.sciencedirect.com/science/article/pii/S0160791X24002720?casa_token=QYojcqilZjIAAAAA:HinAAvEJCzc0fXsxCHqYysmUTTsN-FyU9XCIa_wjrYThfCRH5g9KBS1iDPe6Lq7W-5Oyf4m4oJv8</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.techsoc.2024.102724" target="_blank" >10.1016/j.techsoc.2024.102724</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The power of electronic Word of Mouth in inducing adoption of emerging technologies

Popis výsledku v původním jazyce

This study examines the influence of electronic Word-of-Mouth (eWOM) on consumer expectations and in- tentions to adopt emerging technologies, specifically focusing on cryptocurrency payment methods. Employing the Elaboration Likelihood Model (ELM), the research utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (PLS-MGA) to analyze data from a diverse sample of 505 respondents sourced from MTurk. The findings reveal that the quality, consistency, and volume of eWOM significantly shape consumer expectations. Notably, the two-sidedness of online reviews does not have any substantial impact on both expectations and adoption behaviors toward cryptocurrency payment methods. Furthermore, factors such as the time spent online, and the frequency of online shopping were found to partially moderate the effects of eWOM on adoption behavior. This research contributes pioneering insights into the role of eWOM in influencing consumer attitudes towards cutting-edge technologies, extending existing knowledge beyond traditional con- sumer decisions to include technological adoption, particularly in digital finance. This offers valuable implica- tions for technology firms and digital marketers aiming to harness eWOM to promote new technological solutions.

Název v anglickém jazyce

The power of electronic Word of Mouth in inducing adoption of emerging technologies

Popis výsledku anglicky

This study examines the influence of electronic Word-of-Mouth (eWOM) on consumer expectations and in- tentions to adopt emerging technologies, specifically focusing on cryptocurrency payment methods. Employing the Elaboration Likelihood Model (ELM), the research utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (PLS-MGA) to analyze data from a diverse sample of 505 respondents sourced from MTurk. The findings reveal that the quality, consistency, and volume of eWOM significantly shape consumer expectations. Notably, the two-sidedness of online reviews does not have any substantial impact on both expectations and adoption behaviors toward cryptocurrency payment methods. Furthermore, factors such as the time spent online, and the frequency of online shopping were found to partially moderate the effects of eWOM on adoption behavior. This research contributes pioneering insights into the role of eWOM in influencing consumer attitudes towards cutting-edge technologies, extending existing knowledge beyond traditional con- sumer decisions to include technological adoption, particularly in digital finance. This offers valuable implica- tions for technology firms and digital marketers aiming to harness eWOM to promote new technological solutions.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

TECHNOLOGY IN SOCIETY

ISSN

0160-791X

e-ISSN

—

Svazek periodika

79

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

12

Strana od-do

1-12

Kód UT WoS článku

001331905600001

EID výsledku v databázi Scopus

2-s2.0-85205582065