When Online Review is Not Enough? Adoption of Cryptocurrencies Through the Lenses of NCA and fsQCA

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F25%3A00141717" target="_blank" >RIV/00216224:14560/25:00141717 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.sciencedirect.com/science/article/abs/pii/S0747563225002110" target="_blank" >https://www.sciencedirect.com/science/article/abs/pii/S0747563225002110</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.chb.2025.108764" target="_blank" >10.1016/j.chb.2025.108764</a>

Jazyk výsledku

angličtina

Název v původním jazyce

When Online Review is Not Enough? Adoption of Cryptocurrencies Through the Lenses of NCA and fsQCA

Popis výsledku v původním jazyce

The present study investigates the influence of electronic word-of-mouth (eWOM), particularly online reviews, on the adoption of a novel payment gateway – cryptocurrencies, an emerging financial technology gaining increasing traction among digital consumers. Instead of traditional correlational relations, the study looks at the relationship from alternative perspectives: necessity and configurational logic. The study tests its conceptual framework through Necessary Condition Analysis (NCA) and a fuzzy-set Qualitative Comparative Analysis (fsQCA). The dataset is based on a self-administered online questionnaire with 402 respondents recruited through a reputed online panel. The objective is to determine which eWOM components are necessary, and which combinations of them are sufficient, to influence consumers' behavioral intentions toward cryptocurrency use in e-commerce. The results indicate that when users face a small number of conflicting reviews, their intention to use crypto as a payment method diminishes. Hypothetically, plentiful and consistent reviews that either have a good argument quality or are two-sided (containing both positive and negative aspects), likely result in high intention to adopt cryptocurrencies. Findings contribute to a deeper understanding of eWOM's role in shaping technology adoption behavior, revealing that specific configurations (low review volume and inconsistency)—can undermine adoption intentions. This study represents an early exploration of how eWOM influences cryptocurrency adoption, offering insights that expand existing literature and highlight important theoretical and practical implications. It provides actionable recommendations for marketers, platforms, and policymakers aiming to encourage broader adoption of digital payment methods.

Název v anglickém jazyce

When Online Review is Not Enough? Adoption of Cryptocurrencies Through the Lenses of NCA and fsQCA

Popis výsledku anglicky

The present study investigates the influence of electronic word-of-mouth (eWOM), particularly online reviews, on the adoption of a novel payment gateway – cryptocurrencies, an emerging financial technology gaining increasing traction among digital consumers. Instead of traditional correlational relations, the study looks at the relationship from alternative perspectives: necessity and configurational logic. The study tests its conceptual framework through Necessary Condition Analysis (NCA) and a fuzzy-set Qualitative Comparative Analysis (fsQCA). The dataset is based on a self-administered online questionnaire with 402 respondents recruited through a reputed online panel. The objective is to determine which eWOM components are necessary, and which combinations of them are sufficient, to influence consumers' behavioral intentions toward cryptocurrency use in e-commerce. The results indicate that when users face a small number of conflicting reviews, their intention to use crypto as a payment method diminishes. Hypothetically, plentiful and consistent reviews that either have a good argument quality or are two-sided (containing both positive and negative aspects), likely result in high intention to adopt cryptocurrencies. Findings contribute to a deeper understanding of eWOM's role in shaping technology adoption behavior, revealing that specific configurations (low review volume and inconsistency)—can undermine adoption intentions. This study represents an early exploration of how eWOM influences cryptocurrency adoption, offering insights that expand existing literature and highlight important theoretical and practical implications. It provides actionable recommendations for marketers, platforms, and policymakers aiming to encourage broader adoption of digital payment methods.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Computers in Human Behavior

ISSN

0747-5632

e-ISSN

1873-7692

Svazek periodika

172

Číslo periodika v rámci svazku

November

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

11

Strana od-do

1-11

Kód UT WoS článku

001582123400001

EID výsledku v databázi Scopus

2-s2.0-105012980843