Marketingová výkonnost jako základ budoucí ziskovosti podniku.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F05%3A00003393" target="_blank" >RIV/00216275:25310/05:00003393 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Performance as a Bases of Future Enterprises? Profitability.

Popis výsledku v původním jazyce

Contemporary conditions in global and turbulent market environment ask to use for evaluation of enterprises? performance not only financial measures of performance as sales revenues, costs, operating expenses, net profits, return of sales, assets as a percentage of sales and return on assets. These measures are excellent measures of internal financial performance, however do not provide an external or market-based view of performance. As a result, we don?t know how some enterprise has performed relativeto external benchmarks such as market growth, competitive prices, relative product and service quality, and satisfying and retaining customers. It is necessary to complete a business?s internal financial performance with parallel set of external metricsto track market based performance (marketing performance metrics).

Název v anglickém jazyce

Marketing Performance as a Bases of Future Enterprises? Profitability.

Popis výsledku anglicky

Contemporary conditions in global and turbulent market environment ask to use for evaluation of enterprises? performance not only financial measures of performance as sales revenues, costs, operating expenses, net profits, return of sales, assets as a percentage of sales and return on assets. These measures are excellent measures of internal financial performance, however do not provide an external or market-based view of performance. As a result, we don?t know how some enterprise has performed relativeto external benchmarks such as market growth, competitive prices, relative product and service quality, and satisfying and retaining customers. It is necessary to complete a business?s internal financial performance with parallel set of external metricsto track market based performance (marketing performance metrics).

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2005

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceeding of the International Scientific Conference Education and Economy 2005

ISBN

9985-894-85-5

ISSN

—

e-ISSN

—

Počet stran výsledku

3

Strana od-do

65-67

Název nakladatele

Tallin College of Tallin University of Technology

Místo vydání

Tallin, Estonia

Místo konání akce

Tallin, Estonia

Datum konání akce

5. 5. 2005

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—