Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F11%3A39892435" target="_blank" >RIV/00216275:25310/11:39892435 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry

Popis výsledku v původním jazyce

The article deals with identification of customer value proposition elements demanded by customers of graphic-arts industry enterprises. The aim is to identify value attributes for this line of business customers. A partial aim rests in the market segmentation based on these findings and consequent description of these individual segments. Finally, partially it is aiming at exploitation of these findings in research of perceived levels of individual graphic-art industry enterprises offers from the viewpoint of their customers. To meet these objectives, in spring 2010 a quantitative research among randomly selected 36 customers of a large graphic-art enterprise in the Czech Republic was carried out using the method of individual interviews. The obtaineddata was processed using statistic analysis method and synthesis of obtained findings.

Název v anglickém jazyce

Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry

Popis výsledku anglicky

The article deals with identification of customer value proposition elements demanded by customers of graphic-arts industry enterprises. The aim is to identify value attributes for this line of business customers. A partial aim rests in the market segmentation based on these findings and consequent description of these individual segments. Finally, partially it is aiming at exploitation of these findings in research of perceived levels of individual graphic-art industry enterprises offers from the viewpoint of their customers. To meet these objectives, in spring 2010 a quantitative research among randomly selected 36 customers of a large graphic-art enterprise in the Czech Republic was carried out using the method of individual interviews. The obtaineddata was processed using statistic analysis method and synthesis of obtained findings.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and Management

ISSN

1822-6515

e-ISSN

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Svazek periodika

16

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

5

Strana od-do

1274-1278

Kód UT WoS článku

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EID výsledku v databázi Scopus

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