Diferenciace péče o zákazníky ve vybraných češných podnicích.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005921" target="_blank" >RIV/00216275:25310/07:00005921 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Differentiation of Care about Customers in Selected Czech Enterprises.

Popis výsledku v původním jazyce

The aim of this article is to summarize the results of qualitative research which was focused to assess the use of particular types of marketing strategies in selected Czech enterprises and exploitation of different marketing tools for differentiated care about customers. This qualitative research was done in selected business areas by University of Pardubice by method of individual depth interview in last year. The survey was done in 58 business areas in both B-to-B and B-to-C markets. The research showed that the companies operating on B2C markets apply mostly strategy of targeting to market segments or to market sub-segments. All selected companies operating on B2B markets apply CRM strategy individualised care about single customers according to their needs on the basis of actual and strategic customer?s value to a company and length of relationship. The way of care about these groups of customers differs in manner of contact with customers, promptitude in order fulfilment and deli

Název v anglickém jazyce

Differentiation of Care about Customers in Selected Czech Enterprises.

Popis výsledku anglicky

The aim of this article is to summarize the results of qualitative research which was focused to assess the use of particular types of marketing strategies in selected Czech enterprises and exploitation of different marketing tools for differentiated care about customers. This qualitative research was done in selected business areas by University of Pardubice by method of individual depth interview in last year. The survey was done in 58 business areas in both B-to-B and B-to-C markets. The research showed that the companies operating on B2C markets apply mostly strategy of targeting to market segments or to market sub-segments. All selected companies operating on B2B markets apply CRM strategy individualised care about single customers according to their needs on the basis of actual and strategic customer?s value to a company and length of relationship. The way of care about these groups of customers differs in manner of contact with customers, promptitude in order fulfilment and deli

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Zvyšování výkonnosti podniků prostřednictvím diferencovaného řízení vztahů se zákazníky na bázi jejich aktuální a potenciální hodnoty pro podnik</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and Management

ISSN

1822-6515

e-ISSN

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Svazek periodika

12

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

8

Strana od-do

424-431

Kód UT WoS článku

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EID výsledku v databázi Scopus

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