The Range of Services in the B2B Market with Products of the Chemical Industry
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F17%3A39910780" target="_blank" >RIV/00216275:25310/17:39910780 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The Range of Services in the B2B Market with Products of the Chemical Industry
Popis výsledku v původním jazyce
Customer services are becoming the important basis for strategic differentiation of offerings, and they play a significant part in creation and maintenance of customer satisfaction and loyalty. Customer services are thus becoming one of the deciding areas of acquiring competitive advantages. Therefore, a sufficient range and quality of customized services is a critical factor of the corporate success in the market. However, the range of services in the B2B market is, to a large extent, specific and different from the range of services provided in the B2C market. It also differs within different industries and business areas operating in the B2B market. However, the professional literature does not pay due attention to this area. And this is why this paper aims to specify the range of services in the chemical B2B market. To meet the above target, the paper defines, based on the directed research, the services provided in the B2B market and presents the outcomes of a primary qualitative research. The research was conducted using the method of personal questioning in the selected area of business of a chemical company, focussing on exploration of the range of customer services and its influence on an increase in the customer value and the company’s competitiveness.
Název v anglickém jazyce
The Range of Services in the B2B Market with Products of the Chemical Industry
Popis výsledku anglicky
Customer services are becoming the important basis for strategic differentiation of offerings, and they play a significant part in creation and maintenance of customer satisfaction and loyalty. Customer services are thus becoming one of the deciding areas of acquiring competitive advantages. Therefore, a sufficient range and quality of customized services is a critical factor of the corporate success in the market. However, the range of services in the B2B market is, to a large extent, specific and different from the range of services provided in the B2C market. It also differs within different industries and business areas operating in the B2B market. However, the professional literature does not pay due attention to this area. And this is why this paper aims to specify the range of services in the chemical B2B market. To meet the above target, the paper defines, based on the directed research, the services provided in the B2B market and presents the outcomes of a primary qualitative research. The research was conducted using the method of personal questioning in the selected area of business of a chemical company, focussing on exploration of the range of customer services and its influence on an increase in the customer value and the company’s competitiveness.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Proceedings of the 5th International Conference on Chemical Technology
ISBN
978-80-86238-65-4
ISSN
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e-ISSN
neuvedeno
Počet stran výsledku
6
Strana od-do
185-190
Název nakladatele
Česká společnost průmyslové chemie
Místo vydání
Praha
Místo konání akce
Mikulov
Datum konání akce
10. 4. 2017
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
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