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The Range of Services in the B2B Market with Products of the Chemical Industry

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F17%3A39910780" target="_blank" >RIV/00216275:25310/17:39910780 - isvavai.cz</a>

  • Výsledek na webu

  • DOI - Digital Object Identifier

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    The Range of Services in the B2B Market with Products of the Chemical Industry

  • Popis výsledku v původním jazyce

    Customer services are becoming the important basis for strategic differentiation of offerings, and they play a significant part in creation and maintenance of customer satisfaction and loyalty. Customer services are thus becoming one of the deciding areas of acquiring competitive advantages. Therefore, a sufficient range and quality of customized services is a critical factor of the corporate success in the market. However, the range of services in the B2B market is, to a large extent, specific and different from the range of services provided in the B2C market. It also differs within different industries and business areas operating in the B2B market. However, the professional literature does not pay due attention to this area. And this is why this paper aims to specify the range of services in the chemical B2B market. To meet the above target, the paper defines, based on the directed research, the services provided in the B2B market and presents the outcomes of a primary qualitative research. The research was conducted using the method of personal questioning in the selected area of business of a chemical company, focussing on exploration of the range of customer services and its influence on an increase in the customer value and the company’s competitiveness.

  • Název v anglickém jazyce

    The Range of Services in the B2B Market with Products of the Chemical Industry

  • Popis výsledku anglicky

    Customer services are becoming the important basis for strategic differentiation of offerings, and they play a significant part in creation and maintenance of customer satisfaction and loyalty. Customer services are thus becoming one of the deciding areas of acquiring competitive advantages. Therefore, a sufficient range and quality of customized services is a critical factor of the corporate success in the market. However, the range of services in the B2B market is, to a large extent, specific and different from the range of services provided in the B2C market. It also differs within different industries and business areas operating in the B2B market. However, the professional literature does not pay due attention to this area. And this is why this paper aims to specify the range of services in the chemical B2B market. To meet the above target, the paper defines, based on the directed research, the services provided in the B2B market and presents the outcomes of a primary qualitative research. The research was conducted using the method of personal questioning in the selected area of business of a chemical company, focussing on exploration of the range of customer services and its influence on an increase in the customer value and the company’s competitiveness.

Klasifikace

  • Druh

    D - Stať ve sborníku

  • CEP obor

  • OECD FORD obor

    50204 - Business and management

Návaznosti výsledku

  • Projekt

  • Návaznosti

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Ostatní

  • Rok uplatnění

    2017

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Údaje specifické pro druh výsledku

  • Název statě ve sborníku

    Proceedings of the 5th International Conference on Chemical Technology

  • ISBN

    978-80-86238-65-4

  • ISSN

  • e-ISSN

    neuvedeno

  • Počet stran výsledku

    6

  • Strana od-do

    185-190

  • Název nakladatele

    Česká společnost průmyslové chemie

  • Místo vydání

    Praha

  • Místo konání akce

    Mikulov

  • Datum konání akce

    10. 4. 2017

  • Typ akce podle státní příslušnosti

    WRD - Celosvětová akce

  • Kód UT WoS článku