Consulting Services - an Important Part of Providing Customer Value in E-commerce with Pharmaceutical Products: Customer Perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39895575" target="_blank" >RIV/00216275:25310/12:39895575 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consulting Services - an Important Part of Providing Customer Value in E-commerce with Pharmaceutical Products: Customer Perspective

Popis výsledku v původním jazyce

The increasing intensity of the competitive environment in e-commerce makes it necessary to develop in addition to the traditional elements of the offer, i.e. transactional benefits such as a brief presentation of products, prices and methods of deliveryand payment for the goods ordered, also many intangible benefits for clients, leading to customer retention and enhancing their loyalty to a particular e-shop, i.e. relational benefits. A significant intangible benefit to the customers to be provided under various e-commerce products is consulting. The article summarizes current views on the forms of intangible benefits as part of customer value, including interactions with customers and consulting. Then it presents a part of the results of a quantitative research among clients of online pharmacies, selected by a simple random selection. These are the conclusions concerning the attitudes of clients to various forms of consulting and their requirements for the content of this consulting

Název v anglickém jazyce

Consulting Services - an Important Part of Providing Customer Value in E-commerce with Pharmaceutical Products: Customer Perspective

Popis výsledku anglicky

The increasing intensity of the competitive environment in e-commerce makes it necessary to develop in addition to the traditional elements of the offer, i.e. transactional benefits such as a brief presentation of products, prices and methods of deliveryand payment for the goods ordered, also many intangible benefits for clients, leading to customer retention and enhancing their loyalty to a particular e-shop, i.e. relational benefits. A significant intangible benefit to the customers to be provided under various e-commerce products is consulting. The article summarizes current views on the forms of intangible benefits as part of customer value, including interactions with customers and consulting. Then it presents a part of the results of a quantitative research among clients of online pharmacies, selected by a simple random selection. These are the conclusions concerning the attitudes of clients to various forms of consulting and their requirements for the content of this consulting

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Recent Researches in Business and Economics

ISBN

978-1-61804-102-9

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

128-133

Název nakladatele

WSEAS Press

Místo vydání

Atény

Místo konání akce

Porto

Datum konání akce

1. 7. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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